Video - Interfaith Center on Corporate Responsibility
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ABOUT Interfaith Center on Corporate Responsibility
ICCR is a thirty-year-old international coalition of 275 faith-based institutional investors including denominations, religious communities, pension funds, healthcare corporations, foundations and dioceses with combined portfolios worth an estimated $100 billion. As responsible stewards, they merge social values with investment decisions, believing they must achieve more than an acceptable financial return. ICCR members utilize religious investments and other resources to change unjust or harmful corporate policies, working for peace, economic justice and stewardship of the Earth.
CSR Video Updates: Interview with Bob Langert, VP of Corporate Responsibility, McDonald's Corporation
Over a period of many years McDonald's has succeeded in building a CSR program that addresses a broad range of issues, from agricultural sustainability and ethics, to rainforest protection, to energy conservation, nutrition and well being, and more. For example, McDonald's teamed up with Dr. Temple Grandin to implement an animal welfare auditing program. This program has achieved over 3500 audits over the last ten years. The audits are systematized by a scorecard, developed by Dr. Grandin, pinpointing criteria of care and wellbeing for all chickens, cows and pigs that McDonald's uses.
The partnership with Dr. Grandin is of serious import to McDonald's VP of CSR, Bob Langert. "I am… proud," he writes in his blog, "of knowing one of the most influential change agents of this generation." Dr. Grandin's expertise is remarkable. Those interested in her work in animal welfare can consult her book on the issue: Animals Make Us Human: Creating The Best Life For Animals.
McDonald's interest in seeking out the partnership of experts in various fields pertaining to CSR does not stop there. Mr. Langert emphasizes the fact that McDonald's is always in pursuit of learning more-about "the environmental… and social issues impacting our business." For example, company leaders starting meeting with nutrition experts on a regular basis back in 2004 and formed a Global Advisory Council to help guide the company’s efforts in the area of nutrition and well-being.
For over 30 years, McDonald's has provided nutrition information to customers. Currently such information is provided in a variety of formats, such as tray liners, websites, brochures, via cell phones and on product packaging. Through such a variety of formats McDonald's can reach all types of consumers. The information provided doesn't merely cover ingredients. Caloric facts and suggestions for eating in a balanced manner are presented. "We're the only company I know doing that," says Mr. Langert.
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