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Carbon Rational

ABOUT Carbon Rational

carbonRational was founded in 2006 to help top management in business and industry prepare for and flourish during the transition from the current way of doing business to the emerging post-carbon era. Our clients are companies who realize the need for understanding the risks and opportunities that the coming changes present, and the need to act strategically to take full advantage of the alternatives available to them.

CSR Video Updates: Interview with Fabien Cousteau, Founder, Plant a Fish

Sep 27, 2010 4:31 AM EDT

Growing up on the salt-stained decks of his famous Grandfather’s ships, Calypso and Alcyone, Fabien Cousteau was destined to follow in the family footsteps of exploring and tirelessly working to protect our planet’s immense and endangered marine habitats. 

Diving since age four, Fabien was irrevocably imprinted with an unwavering appreciation for the wonder, beauty, and importance of our aquatic ecosystems to sustaining life on this big blue planet of ours. 

From his vast experience in the field, coupled with a degree in environmental economics from Boston University, he has refined a public policy platform grounded by his strong belief that environmental discipline can be the basis for innovative solutions that strike a balance between regional and global environmental problems and the realities of market economies. 

A perfect example of this juxtaposition of ‘restrained enthusiasm’ can be found in much of the so-called eco-tourism industry. Great White sharks in South Africa are now revered and appreciated largely due to the fact that the indigenous population has found greater economic interest in preserving these magnificent fish rather than slaughtering them for diminishing returns. 

Not until more (if not all) of humanity becomes enlightened to the undeniable fact that our health and well-being as a species is directly linked to our stewardship of the marine ecosystems that cover 73% of our planet, we will continue to over consume, pollute, and destroy the natural systems we depend upon for sustainable life. 

Deb Berman
Deb Berman 08am September 27
Thanks, Susan, it was great to speak with him and learn about Plant a Fish!