MSLGROUP Americas is the leading next-generation agency offering trusted advice and unbounded creativity and value in the always-on conversation age. We bring together industry-leading experts, cutting-edge tools and global reach to provide comprehensive solutions not found in traditional public relations firms. As Publicis Groupes specialty communications and engagement group, MSLGROUP Americas advises in all aspects of communication strategy: from consumer PR to employee communications, from corporate social responsibility to cause marketing, from public affairs to reputation management and from crisis communications to event management. With more than 2,500 people, our offices span 22 countries around the world.PurPle (Purpose People)MSLGROUPs PurPle offering is full-service, providing clients with advice on branding, change management, corporate reputation, employee engagement, cause marketing, social, digital and experiential engagement, public affairs and crisis/issues management. In addition, the PurPle approach and offering relies heavily on crowdsourcing and insight generation. To this end, PurPle will leverage MSLGROUPs dedicated platform The Peoples Lab, which enables companies and institutions to gain a rich understanding of issues, situations and aspirations relevant to their business. Regional leads for the global offering include Gaurav Mishra (Asia), Martin Dohmen (EMEA) and Anne Erhard (Americas).