Opportunities in Sustainable Innovation - Gil Friend

Full 85min Video Available On Demand - "Sustainability" isn't just a nice thing to do. It's a powerful source of business value, an organizing principle for strategy, and a remarkable driver of innovation at every level of the enterprise. And it's all about design -- of products and services, value propositions and contracts, buildings and production lines, marketing campaigns and incentive systems, and the daily conversations that are the life of your business.

Join Gil Friend, CEO of Natural Logic and author of the acclaimed The Truth About Green Business (FT Press), as he explores how your company can harness 3.85 billion years of R&D -- and a commitment to a world that works -- to drive innovation, profit and meaning.

Sustainable Brands Boot Camp –13 week online training series designed to teach professionals strategies for building business and brand value through sustainable innovation. Taught by leading experts, topics include market drivers, business model and product innovation, supply chain partnerships, brand strategy and marketing, metrics, and more. Available live and on-demand. Find out more: bit.ly/sbbootcamp