The Changing "Green" Consumer Landscape - Amy Hebard and Gwynne Rogers

Full 82min Video Available On-Demand - From moms to millenials to faith-based communities and more, a growing variety of addressable audiences are becoming increasingly open to new product and services that demonstrate respect for the environment and the society in which they operate. Shoppers don't always put their money where their mouth is, though. This session will provide insight in to the state of the changing green consumer and help you think about your own customers and what the implications might be of their growing understanding of the potential impact of their purchasing.

Moderated by Maria Surricchio, join Amy Hebard of Earthsense and Gwynne Rogers of the Natural Marketing Institute as they dive into the evolving green consumer landscape with research findings and trends.

Sustainable Brands Boot Camp –13 week online training series designed to teach professionals strategies for building business and brand value through sustainable innovation. Taught by leading experts, topics include market drivers, business model and product innovation, supply chain partnerships, brand strategy and marketing, metrics, and more. Available live and on-demand. Find out more: bit.ly/sbbootcamp