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Timberland
Stratham, New Hampshire, United States
www.timberland.com
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Timberland Launches 2007-2008 CSR Report & New Voices of Challenge Dialogue 

STRATHAM, N.H.  – October 14, 2009. Timberland announced the release of its 2007- 2008 Corporate Social Responsibility (CSR) report and a new Dialogue opportunity at www.earthkeeper.com/csr.

This bi-annual report is a more comprehensive compliment to the company’s quarterly reporting efforts, and is designed to create a two-way dialogue for collecting feedback on its CSR initiatives.  The report not only highlights Timberland’s accomplishments and forward-looking goals in its four CSR pillars of energy, product, workplaces, and service, but also invites readers to share feedback and ideas for improvement through an online tool called Voices of Challenge. 

Voices of Challenge, also hosted on www.earthkeeper.com/csr, is a dynamic online forum to engage thought leaders, practitioners, NGOs, investors, students and consumers on specific CSR challenges facing the business community.  Thought leaders kicking off the online dialogue include Bill McKibben of www.350.org, Joel Makower of Green Biz, Dominque Conseil of Aveda, Li Qiang of China Labor Watch, and Mayor Bloomberg of New York City. Through Voices of Challenge, Timberland hopes to spark a global conversation with all people who care about these issues that will lead to collaborative problem-solving.

Other highlights of the report include the following progress against each of its Four CSR Pillars:

  • Energy: Timberland reduced its absolute carbon emissions from owned and operated facilities and employee air travel by 27% over its 2006 baseline, exceeding its goal of 25%. Timberland also became one of the first in the industry to begin measuring and disclosing supply chain emissions for energy use at third-party contract factories.
  • Product: Timberland scored 1% of its total footwear products using the Green Index® environmental rating system, its program for designing environmental harms out of its products and informing consumers about its products’ environmental impacts to spur more sustainable purchasing. Timberland’s goal is to score all its footwear by the end of 2011.
  • Workplaces: Timberland significantly reduced the percentage of footwear made in high risk factories from 34% in 2007 to 1% in 2008.  Factories receive high risk ratings if they have high probability and potential for violations such as excessive working hours; debt-bonded or child labor; or lack effective safety mechanisms on machinery.
  • Service: Timberland employees served over 165,000 hours in the community in 2007 and 2008.  In total, employee volunteers planted over 390,000 trees, conserved or beautified over 600 acres of land, and refurbished or installed nearly 400 miles of trails during these two years.

In addition to a 30-page printed report, Timberland has electronically published four complementary ‘Dig Deeper’ papers, each aligned with one of Timberland’s CSR pillars and available on www.earthkeeper.com/csr.  These papers provide more detail on Timberland’s programs, execution, strategy and results for those stakeholders that are looking for more information on the following topics:

  • Energy: Timberland’s Climate Strategy
  • Product: Grading our Products: Timberland’s Green Index® Program
  • Workplace: Beyond Factory Walls: Engaging Workers & Strengthening Communities
  • Service: Engaging Employees: Timberland’s Global Stewards Program

The report was developed using the G3 and Apparel and Footwear Sector Supplement of the Global Reporting Initiative.  The report and the “Dig Deeper” papers were reviewed by a team of external stakeholders convened by Ceres, a national network working with companies and investors to address sustainability challenges. 

We hope you will engage in the Voices of Challenge dialogue!


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Recent Comment
 
Marcela Pinilla | Posted: 25 March 2009

As an Environmental, Social, and Governance Analyst, I am glad to be able to have bi-annual information in a report and also be able to catch up quarterly on how Timberland is doing. Since Timberland is using the Global Reporting Initiative framework to guide its reporting, I am familiar with the indicators, which is helpful to my work.



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Timberland | Posted: 24 March 2009

Doug,



We share your concern, the validity of which is global. While many Timberland products are manufactured in China, we work with factories and suppliers around the globe, from Brazil to India to Turkey. One of our largest volume producers of footwear is our own Timberland factory in the Dominican Republic %u2026 and we do in fact work with several manufacturing facilities here in the U.S.



You%u2019re correct that a manufacturing strategy is based in large part on the need to remain competitive %u2013 and also on factors of quality, innovation, speed-to-market and cost. But regardless of where in the world our products are made, we hold all of our vendors and suppliers to the same high standards %u2013 including ensuring fair labor practices, providing safe work environments and being environmentally responsible.



And we hold ourselves accountable through our quarterly reporting to publicly track our efforts to source socially and environmentally responsibly with goals of best-in-class not just legal minimums.



Thank you Doug; we encourage you to continue to dialogue on justmeans.



Best regards


Posted By: Colleen Von Haden
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kevin Hagen | Posted: 16 March 2009

Doug your concern is a good one - your homework maybe less so. While nobody is perfect (which is why the informed dialog on this site is so valuable to companies) Timberland's track record on the issues and their transparency is industry leading. Their most recent (quarterly) data is published on this site. We have an important roll to play in giving companies valuable feedback, but that means we need to at least start with the data they provide in order to raise the conversation.



Perhaps not detailed in their disclosure is the key behind the scenes work Timberland is doing in collaboration with others. For example being a founding member of the environmental leather working group which established baselines and rewards for beyond compliance environmental production process standards in tanneries, no matter where they are located. An effort they have been working on for years.



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doug oates | Posted: 15 March 2009

Does Timberland ....STILL.... manufacture all products in China? Any independent audits of factory worker safety and fair compensation conditions? What about environmental impact conditions? My question to ALL companies "outsourcing" their manufacturing to China is... "The business decision to not manufacture products locally, is the status quo formula to remain competitive, and to use much easier PR campaigns exclaiming "green" behavior obfuscate the fundamental impacts of outsourcing manufacturing to Asia? This does not eliminate the issue of fair labor, safety, and environmental practices that remain highly questionable.





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Suraj Kiran | Posted: 3 March 2009

I would like to learn more about Timberland Corporate Social Responsibillity





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