2019 Trends for Purpose-Driven Companies

Just before the holiday season, our Brands Taking Stands Newsletter published a review of 2018 trends in business by Cone Communications, another invaluable assessment by the PR and marketing agency that specializes in purpose-driven business. A recent Cone webinar re-capped that summary of last year and also projected trends to watch for in 2019.The first of the five topics to pay attention to in the coming year is not surprising: diversity and inclusion has grown to become the number one issue on many corporate agendas. The remaining four subjects, all equally increasing in importance, are 1) employees look to lend a hand, 2) cause comeback, 3) harnessing the horizon of technology for good, and 4) political issues continue to dominate. Get the full, insightful details here.

John Howell, Editorial Director

Company News

Jan 23, 2019 12:05 AM ET

RACINE, Wis., January 22, 2019 /3BL Media/ – Today, SC Johnson and the Ellen MacArthur Foundation announce a global partnership reflective of their mutual passion and dedication to accelerating the transition to a circular economy. SC...

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Jan 22, 2019 8:05 PM ET

VMware has been named to Forbes' 2019 list of Best Employers for Diversity.

VMware celebrates the power of human...

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Jan 22, 2019 7:45 PM ET

Have you ever seen one of those ads with a celebrity like Jackie Chan or Leonardo DiCaprio beside a beautiful, rare animal? If so, there’s a good chance it was promoting a WildAid campaign. This week on Sea Change Radio, we speak with...

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Jan 22, 2019 5:10 PM ET

LAS VEGAS, January 22, 2019 /3BL Media/–Las Vegas Sands (NYSE: LVS) has been named one of the “World’s Most Admired Companies” in Fortune’s ...

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Jan 22, 2019 3:55 PM ET

It sounds like the opening line of a sustainable businesses nerd joke: Bloomberg, Salesforce, Gap Inc., Cox Enterprises, and Workday walked into a solar purchasing agreement together.

But this is actually...

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Jan 22, 2019 3:00 PM ET

La Sra. Michelin y el Sr. Suárez discuten el trabajo de sostenibilidad global del WEC y su misión de promover la sostenibilidad en asociación con las compañías miembros del WEC, los gobiernos, las instituciones multilaterales y...

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Jan 22, 2019 3:00 PM ET

Ms. Michelin and Mr. Suarez discuss the global sustainability work of WEC and its mission to advance sustainability in partnership with WEC member companies, governments, multilateral and academic institutions, and other NGOs.   Mr....

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Jan 22, 2019 1:40 PM ET

This Q&A is part of the Inspiring Islanders series.

ASP: Can you tell me a little bit about your research as an Amgen...

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Jan 22, 2019 1:15 PM ET

CHARLOTTE, N.C., January 22, 2019 /3BL Media/ – Duke Energy (NYSE: DUK) has been named to Fortune magazine’s 2019 list of the World’s Most Admired Companies for the second year in a row. Duke Energy was ranked 5th among gas and electric...

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Jan 22, 2019 1:05 PM ET

Corporate Knights released its 15th annual list of the world’s 100 most sustainable corporations in Davos today, following a rigorous analysis of some 7,500 companies with US$1B+ in revenues. The Global 100 is an annual project...

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