Advancing Frontline Employees of Color

Innovating for Competitive Advantage in America’s Frontline Workforce
Feb 21, 2020 8:45 AM ET

Employers of frontline talent face an unprecedented opportunity to advance racial equity as a source of competitive advantage. The United States is experiencing dramatic demographic shifts, its workforce is becoming increasingly racially diverse, and the nature of work is fundamentally changing due to automation. Approximately nine million of the country’s 24 million frontline employees—entry-level employees who engage closely with customers—are people of color who represent a reservoir of talent, innovative ideas, and multicultural competency that are increasingly sources of competitive advantage.

At a time when there are rising societal expectations for companies to embrace a more active role in society and lead with an ambitious corporate purpose, employers face an unprecedented opportunity to advance racial equity as a source of competitive advantage by intentionally finding ways to advance the careers and enhance the experience of employees of color.

Advancing Frontline Employees of Color, written in partnership with PolicyLink, identifies 23 evidence-based practices for advancing racial equity and fostering working environments where all people feel valued and can thrive.

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About FSG
FSG is a mission-driven consulting firm supporting leaders in creating large-scale, lasting social change. Through customized consulting services, innovative thought leadership, and support for learning communities, we help foundations, businesses, nonprofits, and governments around the world accelerate progress by reimagining social change. Learn more at