How to Start Your Career in Corporate Social Responsibility

by Jessica Pliska
Jun 23, 2017 8:05 AM ET

As Director of Corporate Social Responsibility at Viacom’s BET Networks, Nneka Norville has the kind of job many people dream of.  Every day she works to make a difference while building BET’s brand.  It’s a job that involves strategy, creativity, interpersonal skills and generosity. I spoke to Nneka to learn how people can model their careers on hers.

Jessica Pliska: Let’s start at the beginning. What is corporate social responsibility?

Nneka Norville: Our employees and our audiences want us to be active members of our communities. It is my job to make those connections happen. I engage our consumers and our employees in initiatives that both create a better world and strengthen our core business.

At BET we leverage our brand equity for social good in a couple of ways.  We’ve been deliberate about creating strategic partnerships with non-profit organizations, government agencies and private sector partners to help amplify pro-social efforts.  We also provide charitable contributions as well as engage our employees through volunteer programs. It’s also important that we support all of the network’s on-air and digital series when pro-social themes arise, by advising on messaging, creating content, providing resources and building partnerships.

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