JetBlue's Soar With Reading Book Vending Machine Program Expands to Florida

Sep 12, 2016 1:00 PM ET
Article

After a successful summer in Detroit, JetBlue’s Soar with Reading program -- which provides free books in vending machines to children in needy neighborhoods -- will be headed to Fort Lauderdale, Florida, next summer. Fort Lauderdale was named the program's next destination after winning the #BookBattle online voting competition, which ended last month. The book vending machine program aims to distribute free books to children living in areas known as “book deserts.” The vending machines also help combat the “summer slide,” a term Susan B. Neuman, professor of literacy development and early childhood at New York University, describes as occurring when children do not have reading resources readily available during their summer break.

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