Keep America Beautiful® 'Cigarette Litter Prevention Program'
Take a closer look at the public spaces surrounding your community’s park and recreation areas. If you look carefully, you’ll probably notice hundreds, if not thousands, of pieces of cellulose acetate plastic — better known as cigarette butts — littering the sidewalks and parking lots.
Keep America Beautiful®, the nation’s leading community improvement nonprofit organization, has taken aim at aggressively reducing cigarette litter and beautifying communities through its Cigarette Litter Prevention Program® (CLPP), which launched in 2002.
According to “Litter in America,” the Keep America Beautiful landmark national study of litter costs and littering behavior, 38 percent of cigarette litter is associated with the physical environment, including the number of ash receptacles. The presence of ash receptacles correlates with lower rates of cigarette butt littering.