This is Planet Earth

Outdoor brand Timberland rolls out a purpose-led retail space that speaks to its commitment to a greener future
Jul 2, 2020 11:20 AM ET
Article

By Jennifer Acevedo

The ideals of a purpose-driven brand are nothing new to Timberland (Stratham, N.H.), which for nearly 100 years has dedicated itself to fostering a love of nature and the outdoors as well as advocacy of global green initiatives. Recently, the retailer announced a commitment to plant 50 million trees around the world by the year 2025 to kick off its “Nature Needs Heroes” global campaign.

In conjunction with that pledge, the brand also undertook an effort to better align the retail experience in its physical stores with this mission by creating a purpose-driven space. The first of three purpose-led stores opened last fall on London’s famous Carnaby Street, followed by locations in New York’s Queens and King of Prussia, Pa., in the U.S. These three stores will serve as the inspiration for new store environments moving forward.

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