Upgrading Citizenship to a Whole New Level
In order to build a truly sustainable organisation, global companies these days acknowledge that the umbrella of their stakeholders extends further than ever before.
Chris Librie, senior director, strategy & communications, HP Living Progress, says that global citizenship has been part of HP’s DNA from the outset. “It was part of our foundational values,” he says. “However, it wasn’t totally embedded in the corporate strategy. In true Silicon Valley fashion, we were very decentralized. Sustainability was initiated by individuals and teams, but it wasn’t communicated coherently,” he explains.
A more focused approach came from CEO Meg Whitman who joined HP in 2011. “Sustainability and citizenship were very much her focus,” says Librie. “She viewed them as one of the company’s hidden assets.”