Why VMware’s Sustainability Team Reports to Its CTO

Mar 11, 2019 12:40 PM ET

One of the first companies to make an explicit link between sustainability and innovation was Nike — when it promoted its former CSO, Hannah Jones, to lead the company’s business model incubator Valiant Labs in July.

"The reframe that happened is that we stopped seeing sustainability and labor rights as a risk and burden, [and instead] as a source of innovation," Jones told Fast Company several months before her new role was revealed. "Whether it’s about women’s rights or sustainability or women in the supply chain, if you flip it to be about an innovation opportunity, people step into that space with less fear. And that creates possibility."

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