Behind AT&T’s 10x Return-on-Carbon Commitment
This week, AT&T announced its goal to enable carbon savings 10 times the carbon footprint of its operations by 2025. That’s an impressive commitment to be sure. In fact, it very well might be a B-hag (Big, Hairy, Audacious Goal). I love to see companies make these big goals. The real problems we’re trying to solve with sustainability don’t necessarily have answers yet, and it’s a bold company who will make a public goal they don’t yet have a plan to meet.
I sat down with AT&T’s Director of Sustainability, Jenny Robertson to get the details at the BSR conference earlier this month. When asked about how AT&T landed on this goal, she explained,
“This goal has been a year in the making. But we always had targets – the change is moving to a more specific outcome base. Every year we were going through a goal-setting exercise which we realized wasn’t a great use of time. Now we have this commitment as a tent pole to organize around."