CASE Construction Equipment Growing a Sustainable Future With the Tree Plantation Initiative

Jan 8, 2020 2:00 PM ET
Blog

Creating a greener future, CASE Construction Equipment a construction brand of CNH Industrial N.V. (NYSE: CNHI/ MI: CNHI) is committed to contributing its best efforts in preserving the environment through a Tree Plantation Project in India.

India is home to nearly a fifth of the world’s population and it is a land of beautiful and diverse landscapes, rich in natural resources. The country however faces grave challenges of large-scale environmental pollution on a daily basis. Air pollution in India has reached hazardous levels.

CASE is taking the baton of “Green Initiatives” further, the Tree Plantation Project was started on World Environment Day in 2019, at the brand’s Pithampur plant in central North Eastern India. The project has seen 5,000 saplings of different local tree varieties such as Pipal, Paras and Kaner on a stretch of central reservation stretching for some 4.5km in front of the plant itself.

A plantation drive will also be carried out in Schools and the local villages in the Panchayat area –  adjoining Pithampur Plant. The local residents will be encouraged to care for the plants creating a community that is engaged, with the aim of promoting holistic sustainability in both the societal and business arena to further the cause of sustainability be it social or business.

With this initiative CASE shows its commitment to preserving the environment as well as encouraging people to assume personal responsibility for helping drive a more sustainable future.