Cause Marketing on Facebook: Truths, Tips and Trends from Pioneers - Free VolunteerMatch Webinar w/ Cause Marketing Forum
Businesses seeking to do well by doing good via integrated corporate responsibility and cause marketing programs have turned in increasing numbers to Facebook, the 800-pound-gorilla of social media.
Why cause works on Facebook
How to navigate the changing expectations of nonprofit organizations
The importance of showing impact
Hot buttons for online voting contests
Pro tips for creating deeper engagement
Tuesday, December 13, 2011
10-11 a.m. PT (1-2 p.m. ET)
Megan Strand is the director of communications for the Cause Marketing Forum and the white paper’s primary author and researcher. At CMF, she sources and produces quality content for cause marketers via the company’s website, blog and social media outposts. Prior to CMF, highlights of Megan’s career included stints as director of operations and marketing for a continuing education company, internal communications specialist for a local government; marketing manager for a mid-sized non-profit and Peace Corps volunteer.