"Getting" Carbon Offsetting

Aug 17, 2012 1:15 PM ET

For a long time, the term “carbon offsetting” sounded to me like vague corporate speak. I had little or no idea what it really meant, and struggled to understand it. But when our video team at UPS was tasked with producing a video project centered around carbon offsetting at the Garcia River Forest, I finally had something tangible to (forgive the tree-hugging pun) “put my arms around.” 

It suddenly seemed incredibly simple. Our carbon offset program at UPS is used to support projects such as the forestry efforts at Garcia River, and the trees in the Garcia River Forest suck carbon dioxide from the environment. At last, we had something visual – and real – to help tell the very non-visual story of what carbon offsetting actually is, and does. 

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UPS (NYSE:UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade; innovative delivery options for the global consumer market, and the deployment of advanced technology to more efficiently manage the world of business.  Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide.

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