How Employees Decide to Participate in Volunteer Programs
If you’re responsible for your company’s employee volunteering and giving program you know it’s tough to get people to show up to events. If they do show up, it’s tough to get them to come back. Your employees are busy with work and family. What’s more, there are a lot of other options out there competing for their interests and time. So, when it comes to inviting colleagues to participate in the corporate citizenship programs what’s the motivation for them? What benefit can be gained from the corporate program compared to other volunteering activities in the community? And frankly, what’s the WIIFM?
Your employees are evaluating the value proposition of your corporate volunteering and giving program against a myriad of other options and personal commitments. If you don’t know what will motivate them to try out your program, you’re dead in the water. Participation won’t increase. Leaders won’t develop. Business benefits won’t be achieved.
So, what do you need to know about your employee decision-making process that can help you offer the right motivation at the right time?