Introducing the Porter Novelli Purpose Tracker: The Business Imperative for Social Justice Today

Jun 18, 2020 4:05 PM ET

Racial injustice. Gun violence. Police brutality. Transgender rights. White supremacy.

These are not just the issues prominent in the news or around the dinner table, but also in the board room. At another time, companies would have done their best to steer clear of these topics; but today that is, quite simply, no longer an option.  Speaking out and addressing these historic injustices is not only a moral imperative, it is a public – and business – mandate.

Today, we launch new research, the Porter Novelli Purpose Tracker: The Business Imperative for Social Justice Today. This report unpacks key data and insights on the intersection of social justice, DE&I and racial inequality in the United States – and how Americans expect companies to not only speak up, but step up.

Key findings include:

  • 71% of Americans believe companies have more responsibility than ever before to address social justice issues and 56% say companies that do not talk about social justice issues in their marketing or communications are out of touch
  • 80% say companies need to recognize their role in systemic racial inequality and the same amount (80%) say they wish more companies would be honest about their past mistakes or biases in addressing or talking about race
  • 77% say companies that have strong DE&I policies have more credibility to engage in social justice conversations but 76% think companies need to make more progress on advancing DE&I in the workplace
  • 35% of employees are reconsidering their current job because their company is not doing enough to address social justice issues externally

For our full report, click here