Get Ready for Earth Hour 2011
Itâs time for companies to gear up for powering down. Earth Hour 2011 will take place on March 26 from 8:30 - 9:30 pm (local times, respectively). The initiative began as an idea promoted by the World Wide Fund for Nature (better known as WWF) and the Sydney Morning Herald in 2007 via a simple request that individuals and businesses alike turn off all non-essential lights and other electric devices for one hour. The result was staggering. More than two million Sydney residents participated, bringing world-wide attention to the project.
Earth Hour has since been embraced by more one hundred countries. In 2009 and 2010, buildings and homes from the Sin City to the Forbidden City collaborated in this movement to recognize the importance of taking care of our planet.
Even a multitude of television and radio stations participated. Last year, National Georgraphic Channel Asia suspended its broadcasting for the entire hour, as did Vietnamâs FBNC channel and the Philippinno ABS-CBN Broadcasting Corporation cable news channel ANC.
Photo credit: Earth Hour logo