Ginny Baker From Fox’s New Drama ‘Pitch’ Hopes To Inspire More Women Into Sport
(3BL Media/Justmeans) – There was ‘girl power’ at the recent Olympics in Rio as overall, women did extremely well. While the full American squad — both men and women — won the most medals, 121, it was the US women who captured most of those; winning 61, the men gained 55. Team GB (Great Britain) also did well, in particularly, Nicola Adams who gained a gold, winning the flyweight boxing division in Rio, becoming the first British boxer to retain an Olympic championship since the middleweight Harry Mallin in 1924! Across, the globe in India, Prime Minister Modi hailed the Indian women who won the country’s only Olympic medals and said, “It seems daughters of India had resolved to make this country proud”.
Therefore, the announcement of Ginny Baker, the fictional first female player in major league baseball, to make her way to television this autumn on FOX's newest drama, ‘Pitch,’ is relevant, helping to further champion women in sports. Celebrating Ginny’s inspirational story, 21st Century Fox (21CF) has announced a partnership with the Women's Sports Foundation (WSF) to help break barriers for girls in their own communities and take their athletic achievements to new heights. WSF was founded by sports icon Billie Jean King in 1974. It conducts research to further understand the physical and emotional benefits for girls who participate in athletics, working directly with leagues, schools and not-for-profits on the local level that are trying to get and keep girls in the game.
This partnership will support WSF's scholarship and grant programs, which allows female athletes across a range of skill levels to pursue the sport they love. Its ‘Sports 4 Life’ initiative, for example, awards grants to schools, parks and recreation departments, not-for-profits, or amateur sports leagues that encourage the participation and retention of African-American and Hispanic girls ages 11-18 in developmental sports programs. Recent recipients include ‘Atlanta's Soccer in the Streets’ program, providing soccer programs for Hispanic young women, and Heart of Los Angeles, which provides after-school programming for LA youth in academics, arts, and athletics.
As part of 21CF's support for the Foundation, the company is screening a highlight reel of WSF's work at each ‘Pitch Night at the Ballpark’ event. This will offer baseball fans a chance to attend an advance screening of the Pitch pilot episode at 55 baseball venues across the States following a regular season game. After the game ends, attendees are welcomed onto the field for family activities such as Kids Run the Bases and player meet-and-greets. Along with the pilot, the venue will highlight the important work that the Foundation is doing to expanding opportunities for young women and girls.
It is important for girls, wherever they may be in the world, to be able to see positive sporting female figures in the media and everyday lives to stay involved in their chosen sport. That’s why the character, Ginny Baker is not only important, but timely, as she rides high on the recent glory of the female Olympians from around the world, hopefully to inspire many more women into sports.
Photo Credit: 21CF