2019 marks 17th season Comerica Bank has sponsored MLB’s longest-running weekend celebration
August 13, 2019 /3BL Media/ — The Detroit Tigers Negro Leagues Weekend, a celebration that pays homage to the prominent legacy of African Americans in the game of baseball, took place August 7-9 at Comerica Park during a weekend series against the Kansas City Royals. Comerica has served as a long-time partner supporting the most extensive and longest-running event of its kind in Major League Baseball.
Red Nose Day, the national fundraising campaign to end child poverty, has raised nearly $150 million since 2015 – impacting more than 16 million children in the U.S. and around the world. In the run up to this year’s Red Nose Day on May 23, ONE HUNDRED, a multi-disciplinary agency that connects the nonprofit sector with leading experts in brand reputation, communications, marketing, and fundraising, will share best practices and key insights based on Red Nose Day’s approach to partnerships to achieve accelerated growth and scale, furthering its mission to end child poverty.
Legg Mason Sponsors Inagural “The Race Against Plastic” 10k
Legg Mason and Jupiter Asset Management joined forces to co-sponsor a run on April 11th in Stockholm, Sweden, to benefit Plastic Oceans, a pioneer in the fight against plastics in our seas.
“The Race Against Plastic (TRAP)” inaugural 10k featured 25 clients dusting off their running shoes and joining together in the fight to reduce polluting our oceans with plastics. Runners and supporters raised nearly $10,000 for the cause!
Nation’s longest-serving renewable energy retailer celebrates Earth Month with new solar plan
HOUSTON, April 22, 2019 /3BL Media/ –In celebration of Earth Month, today Green Mountain Energy announced its customers prevented more than 9.9 billion pounds of carbon dioxide in 2018 by choosing cleaner electricity and
Five Extraordinary Volunteers Honored with Daily Point of Light Award
ATLANTA, April 8, 2019 /3BL Media/ — Points of Light, in partnership with The UPS Foundation and TEGNA, celebrates National Volunteer Week, April 7-13, 2019, through volunteer recognition and service events around the country. Each year, National Volunteer Week is celebration of the power of volunteers to tackle society’s greatest challenges, to build stronger communities and be a force that transforms the world.
LINCOLN, Neb., April 4, 2019 /3BL Media/ – On April 26, Americans young and old will celebrate America’s oldest environmental holiday: Arbor Day. Arbor Day was established in 1872 in the Great Plains, an area of the country not often associated with trees. But Arbor Day isn’t about the past — it’s about the future. Mary Kay, a corporate leader in sustainability, has committed to planting one tree for every social post featuring “#ArborDay” — up to 25,000 trees.
International Women's Day (March 8) is a global recognition of the social, economic, cultural and political achievements of women. The day is also an annual call to action for accelerating gender parity, as evidenced by this year's theme, #BalanceforBetter. The theme underscores the need for gender balance in the workplace and government, gender balance in media and sports coverage, a balance in the distribution of wealth, and gender balance in all other areas of society.
Over the years, brands have leveraged Black History Month to create campaigns and activations that celebrate and honor the culture, history and successes of black people. In an era when consumers care about meaningful and Purpose-driven messaging, how do companies commemorate Black History Month without seeming inauthentic? The task should be approached delicately and respectfully, as consumers often critically evaluate the authenticity of Black History Month activations.
Highlighting youth-led solutions today will help ensure no child is hungry again tomorrow
GAITHERSBURG, Md., February 21, 2019 /3BL Media/ – With one out of every six children in the United States living with hunger each day, young people are leading the fight to end child hunger to make sure their peers have access to healthy meals. To celebrate the role of young people in addressing this critical issue, Sodexo Stop Hunger Foundation and Generation No Kid Hungry proclaim February 21 National Youth Day.
2018 proved to be an active year in Corporate Social Responsibility with issues related to sustainability, globalization, advocacy on social issues and multiple natural disasters in the forefront. Some of these issues and trends will continue into 2019, but leaders should expect to see the following noteworthy changes: