Branding CSR News

Bridgestone Partners with Inspiring Athletes in Mexico, Costa Rica, Brazil, and Argentina on the Road to the Olympic Games Tokyo 2020

Five new ambassadors are first members of Team Bridgestone in Latin America
Press Release

TOKYO, Novemeber 25, 2019 /3BL Media/ - Bridgestone Americas (Bridgestone), a subsidiary of the world’s largest tire and rubber company and a Worldwide Olympic and Paralympic Partner, today announced its support for a group of five inspiring athletes from Mexico, Costa Rica, Brazil, and Argentina on the road to the Olympic and Paralympic Games Tokyo 2020.

Event: Tomorrow Rising with Schneider Electric

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You’re invited to a special release of the Tomorrow Rising web series! Follow the true stories of four young people for an inside look at how energy training transforms lives. Reshapes communities. Impacts the world.

Hear from our trainees: Like Gurdeep in India, who steps up when his father has an accident and can no longer provide for his family. And Yéyé in Nigeria, who opens new doors as a female entering the male-dominated engineering world. These are just two of the four real journeys you’ll see.

Bridgestone Announces Victory of Teams Using "ECOPIA with ologic" Tires in the 2019 Bridgestone World Solar Challenge

Press Release

TOKYO, October 30, 2019 /3BL Media/ -- Bridgestone Corporation (Bridgestone) today announced that "Agoria Solar Team of Belgium (No.8)" won the Challenger Class*1 and "Solar Team Eindhoven of Netherland (No.40) won the Cruiser Class*2 in the 2019 Bridgestone World Solar Challenge (BWSC), the world's foremost solar car race. Both teams were supplied Bridgestone "ECOPIA with ologic" tires.

eBay Unveils “Holiday Jargon Jar,” Turns Retailers’ Overused Holiday Chatter into Charity

All proceeds will benefit SCORE through Giving Tuesday to help small businesses thrive.

Last month, eBay committed to some much needed holiday chill to give shoppers a break from the stress-inducing creep that starts as soon as a hint of fall is in the air. 

Subaru Shows Love for Dogs Through the First-Ever National Make A Dog’s Day


Subaru of America Inc. is furthering its commitment to animals in need and its partnership with the ASPCA® this month by creating the first-ever National Make A Dog’s Day on October 22, 2019. On this day, Subaru and the ASPCA encourage dog lovers nationwide to “do something extra special for their furry best friends.” But this message doesn’t stop with our pets at home.

135 Advocates Join the Poverty is Unnecessary Project

City of Austin, Texas Proclaims October 25th, 2019 as Poverty is Unnecessary Day

The Poverty Is Unnecessary Project includes Poverty Is Unnecessary Fund members donating $25,000 each to alleviate global poverty, and the Poverty Is Unnecessary Benefit & Auction that will celebrate the impact of this work by Whole Planet Foundation and its many supporters.

Inside 'Moments of Joy': Documentary Shows How A Robotic Duck Helps Kids with Cancer

Aflac partnered with Chispa House to create the film

By Laura Entis

Company: Aflac
Campaign: Moments of Joy
Agency partners: Chispa House (video production and marketing) 
Duration: September 2019

Bridgestone to Supply Solar Car Tires Using Fuel-Efficient Tire Technology to 32 Teams Competing in the 2019 Bridgestone World Solar Challenge

Press Release

TOKYO, September 27, 2019 /3BL Media/ — Bridgestone Corporation (Bridgestone) will supply solar car tires using its fuel-efficient tire technology to 32 teams participating in the 2019 Bridgestone World Solar Challenge (BWSC), for which Bridgestone is the naming rights sponsors.

Film Featuring the Courageous Journeys of Children Facing Cancer Debuting at The Atlantic Festival During Childhood Cancer Awareness Month

Chispa House and Aflac Present 'Moments of Joy'
Press Release

WASHINGTON, Sept. 24, 2019 /3BL Media/ -- Aflac, a committed corporate ally to families facing childhood cancer, and Chispa House, a purpose-driven film and content production company dedicated to honoring the spark in everyday people, will debut a 35-minute documentary film, "Moments of Joy," Sept. 25 during The Atlantic Festival in Washington, D.C.

Watch The Trailer for "Moments of Joy" Featuring My Special Aflac Duck®

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The talented filmmakers at Chispa House have been filming a documentary celebrating the special stories of brave young heroes facing cancer, and it will make its debut at The Atlantic Festival this month. Here’s a sneak peek of the inspiration behind the video.


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