Business & Trade CSR News

3 Ways Social Media Promotes CSR Communications

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

Social media executed successfully can be a powerful vehicle to build sustainable business communications by engaging with stakeholders.  With new tools and strategies changing the way the business world communicates and exchanges information, social media is becoming the transparent, engaging, competitive advantage that business sustainability delivers.   However, to effectively harness the power of social media to create business sustainability value, our sustainability consulting explores social media as a vehicle for successful engagement.  How can it help?

Engagement Rapidly Becoming a Cornerstone of Sustainable Business

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

“Co-creation through innovation is the new mantra in today’s business. Enterprises are looking to engage employees across the globe to efficiently create new products, services and processes.”

This lead-in to the recent post, Innovation through Employee Engagement, examines the power of internal resources in the creation process. Focusing on the workforce as a critical stakeholder group, the article demonstrates how engaged employees are more active contributors to the organization’s growth.

A Simple Guide to Green Your Summer Exercise Routine

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
It’s no secret that going green is all the rage these days.  In fact, being eco-friendly is more popular and well accepted now than ever before in history. The thing is, eco awareness is gaining momentum, but not everybody knows exactly how to take the concept of going green and how to break it down into their day to day habits.  
 

Building an Active Social Tie to the Local Community

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
“When we think of businesses acting in the community, several images may come to mind: fundraising in the office for a charity, colleagues getting active with a day out volunteering or pro-bono services, or maybe a product line that ties sales to giving something to those in need. Increasingly, however, today’s corporate leaders think their social action should become less about giving and more about acting.”
 

Five “Keys” to Unlock a Successful Sustainability Program - Key 5: Maximize Stakeholder Engagement

Part 8 in the series "The New PR"
Blog

Companies that have a genuine commitment to sustainability can implement their programs in ways that add value and clearly demonstrate their commitment.

Accurately Define and Identify Stakeholders

Sustainability Metrics – The Devil is in the Details

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog

“Metrics are important and necessary.  We need some way of measuring progress, setting alarms, and sometimes for driving behavior.  Metrics can also cause trouble.  The problem is that metrics are not perfect. As much as we would like them to represent the truth, metrics are not the truth.  They are just a small still-picture taken through a small window pointed at some piece of the truth.”

Hershey's CocoaLink Mobile Phone Program Delivers 100,000 Farmer and Family Messages During First Year in Ghana

Press Release
  • 40% of registered farmers in CocoaLink have attended community farming and literacy training sessions
  • Outreach program in Ghana’s cocoa growing region includes local language text and voice mail to improve farmer output and raise income
  • Largest mobile farmer technology program of its kind on track to reach 25,000 farmers in 2012

Recycling Gets Posh

Blog

It’s hard to believe the recycling symbol is more than 40 years old. Since its inception, recycling rates have slowly inched up to 34.1 percent as of 2010, according to the U.S. EPA. But there is still work to be done. Even 40 years later, many consumers remain confused, overwhelmed or apathetic toward recycling. Yet, one company is hoping to change that by making recycling the hottest thing since the Black Eyed Peas.

Sustainability Breaking New Ground in Media

Taiga Company blog by Julie Urlaub, Founder and Managing Partner at Taiga Company
Blog
 
“With calls growing louder for media companies to make substantive sustainability commitments, the Global Reporting Initiative has just unveiled its new media industry sustainability guidelines -- a set of indicators and questions designed to help companies measure the social, economic and environmental impacts of media companies on society.”
 

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