Cause Marketing CSR News

The Grass Just Got Greener: Molson Canadian Red Leaf Project Deepens its Roots with 100 Park Projects

Following a successful first year, the Molson Canadian Red Leaf Project aims to restore 10 times more green spaces across the country with the help of passionate Canadians
Press Release

(3BL Media) Toronto, ON - May 22, 2012 - With more than 900 Canadians stepping up to restore 10 green spaces across Canada in 2011, the Molson Canadian Red Leaf Project is finding more ways to make our awesome land even better this summer by hosting 100 greening projects across the country - a ten-fold increase over the previous year.

We’re Halfway There! Reward Volunteers Round Three Winners Announced by Cabot Creamery

Press Release

(3BL Media) Cabot, VT - May 16, 2012 - Cabot Creamery Cooperative announced its third round of winners in the Reward Volunteers Program. The 25 top individual performers collectively gave nearly 3,000 hours to the volunteer organizations and charities of their choice during the month of April.

Voting for Toyota's 100 Cars for Good Opens This Morning at 10 am ET/7 am PT

Automaker Giving Away 100 Cars to 100 Nonprofits between Now and Aug. 21 / Winners Selected by the Public Each Day on Facebook at www.100carsforgood.com
Press Release

TORRANCE, Calif., May 14, 2012 / 3BL Media / PRNewswire/ -- At 10:00 am ET/7:00 am PT today (Monday), Toyota will open voting for the second year of 100 Cars for Good, a national philanthropic program that will award 100 cars to 100 nonprofits over the course of 100 consecutive days.  Winners will be selected each day through public voting on Facebook at www.100carsforgood.com.

Anthem Blue Cross Blue Shield Foundation Awards $50,000 Grant to Promote Healthier St. Louisans through Small Changes for Health Campaign

The City of St. Louis Department of Health in partnership with Anthem Blue Cross and Blue Shield Foundation and Apple Vacations will promote healthier lifestyles through its 2012 version of the Small Changes for Health program.
Summary: 

Anthem Blue Cross Blue Shield Foundation Awards $50,000 Grant to Promote Healthier St. Louisans through Small Changes for Health Campaign

Press Release

Anthem Blue Cross Blue Shield Foundation Awards $50,000 Grant to Promote Healthier St. Louisans through Small Changes for Health Campaign

Unlocking the Keys to Social Impact Marketing: Reach People Where They Are and Speak Their Language

Profiles of College Up! (FAFSA Completion Events) and Brand Ambassadors for California's Deaf and Disabled Telecommunications Program
Blog

We have previously discussed the importance of making cause and social marketing efforts relevant to consumers and “reaching people where they are” via our first whitepaper, the Six Pillars of Effective Cause Marketing. As we continue our work with corporations, nonprofit organizations and government entities to drive social change initiatives, it is clear that cause and social marketers must speak the language of those they are hoping to impact.

Pillar #6 of the 6 Pillars of Effective Cause Marketing - Measure Success Against Defined Metrics

The last in a series of six posts discussing effective cause marketing principals
Summary: 

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Blog

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Cause-Based Marketing and Corporate Partnerships - A Nonprofit Marketing Workshop

Incite's Matt Scelza delivers this workshop at the Center for Nonprofit Management in Los Angeles
Press Release

(3BL Media) April 16, 2012 - Our very own Matt Scelza, Director of Incite, LA, will be delivering a workshop at the Center for Nonprofit Management on Wednesday, April 18 2012, 9:30am – 12:30pm.  To sign up for the workshop: click here for the Center’s website.

Here are the details:

Instructor: Matt Scelza

Course Description:

Pillar #5 of the 6 Pillars of Effective Cause Marketing

The fifth in a series of six posts discussing effective cause marketing principals
Summary: 

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Blog

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Incite - Social Impact Marketing - April Newsletter

Newsletter

At Incite, we interact with a broad range of people and organizations. Our work is interesting, powerful and in some cases life changing. In all our campaigns, we are engaging people, inspiring them to think or believe differently and inciting action to adopt a positive behavior change.

Pillar #4 of the 6 Pillars of Effective Cause Marketing - Be Relevant and Intentional

The fourth post of a series of six discussing effective cause marketing principals
Summary: 

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Blog

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

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