Cause Marketing CSR News

Pillar #3 of the 6 Pillars of Effective Cause Marketing - Be Transparent & Authentic

The third post of a series of six discussing effective cause marketing principals
Summary: 

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Blog

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Pillar #2 of the 6 Pillars of Effective Cause Marketing - Find Your Voice

The second in a series of six posts discussing effective cause marketing principals
Summary: 

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Blog

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Emmis Communications Launches Incite, A Full-Service Social Impact Marketing Firm

Social Impact Marketing
Press Release

(3BL Media) Indianapolis, IN - April 4, 2012 - Emmis Communication Corporation, a company renowned for media innovation and using its radio brands to drive community impact, announced the launch of Incite (inciteimpact.com) a full-service social impact marketing firm.

April is National Volunteer Month

Support Cabot Creamery Cooperative's Reward Volunteers. Do Good for Cooperatives, Volunteers and Non-Profit Organizations
Press Release

(3BL Media) Methuen, MA – April 4, 2012 – America has a proud history of volunteerism dating back to the days of our founding fathers. In honor of all volunteers who give their time and service to make America a better place, April is deemed National Volunteer Month and encompasses National Volunteer Week that runs from April 15-21 this year.

Pillar #1 of the 6 Pillars of Effective Cause Marketing

The first of a series of six posts discussing effective cause marketing principals
Summary: 

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Blog

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Media Impact Rated 4-Start Charity by Charity Navigator

Press Release

(3BL Media) March 30, 2012 - PCI-Media Impact (Media Impact) has been awarded a four-star rating on Charity Navigator, the leading independent charity evaluator.  This is the highest rating offered by the organization, which seeks to “guide intelligent giving,” according to its website.

Can CSR Learn to Move Fast and Break Things?

Blog

Recently, the Contributions Council of The Conference Board, a group of CEOs of some of the nation's largest and most active corporate philanthropy and social responsibility programs, gathered to discuss the use of social media in our work.

Kimberly-Clark’s Bob Stargel Named One of Savoy Magazine’s Top 100 Most Influential Blacks in Corporate America

Vice President of Global Nonwovens Recognized for Leadership and Influence within Kimberly-Clark and Community
Press Release

(3BL Media) Dallas, TX - March 13, 2012 - Kimberly-Clark Corporation (NYSE: KMB) today announced that Robert N.

Network for Good Reaffirms Digital Philanthropy Trends in 2011

Donations Driven by Donor Experience, Year-End Gifts and Large-Scale Disasters
Press Release

(3BL Media) Bethesda, MD - March 5, 2012 - The Network For Good Digital Giving Index 2011 reaffirms important insights about digital philanthropy: People seem to give more when the online experience is intimate and emotionally coherent, and they also give online for reasons of convenience, especially at the end of the year and during large-scale disasters such as the Japan tsunami.

How to Build an Effective Corporate/Nonprofit Partnership

Blog

It’s clear today that companies and nonprofits must work together to help solve social issues. You won’t find a successful cause campaign without a corporate/nonprofit partnership, and research shows that most consumers (78%) believe these partnerships help a cause stand out from the rest. (Check out the Cause Marketing Forum’s Cause Update for recent program examples and analysis.)

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