Cause Marketing CSR News

10 Experts, 10 Predictions, 1 Year

Blog

Last month we looked back at the top trends of 2011, but now that the New Year is upon us, it's time to look forward to what 2012 has in store. We've convened the biggest and brightest minds in cause marketing, corporate responsibility, nonprofit marketing and volunteerism to share their top predictions for the New Year: 

Procter & Gamble and UNICEF Top Honorees at 2012 Cause Marketing Forum Conference

Press Release

(3BL Media / theCSRfeed) Rye, NY - December 19, 2011 - The Cause Marketing Golden Halo Award, the highest honor for companies and causes that collaborate to produce business and social dividends, will be bestowed on Procter & Gamble and UNICEF at the 2012 Cause Marketing Forum conference.

Local Focus, Big Impact

Blog

Although the issues are just as pressing, it can be hard to think globally when Americans themselves grapple with a sluggish economy, unemployment, poverty and hunger. So it's understandable that the 2011 Cone/Echo Global CR Opportunity Study revealed Americans are more likely to want companies to address the quality of life locally (47% versus the global average of 36%) than nationally or globally.

Reinventing Corporate Giving (And Why You Need To!)

How To Take Cause Marketing, CSR, Community Investment and Workplace Giving from "Feel Good" to "Real Good"
Summary: 

People care more than ever about giving back and have greater expectations of companies to help them support causes they care about as part of customer and employee exeriences.   Companies picking up on the importance of connecting with people around causes have fueled huge growth in cause marketing, community investment and workplace giving programs.  But the status quo of traditional social good initiatives won't cut it anymore : people want and expect more meaningful ways to be actively involved in giving back.  They expect companies are to weave social responsibility, sustainability and community investment into the fabric and culture of what they do.  Inspiration is hugely powerful tool:  the companies that help inspire people by enabling them to give back as part of customer/employee experiences can create truly sustainable relationships with their customers and employees.

Find out how to reinvent corporate giving to Do More Good (for the world and your business). 
 

BENE18841

video

People care more than ever about giving back and have greater expectations of companies to help them support causes they care about as part of customer and employee exeriences.   Companies picking up on the importance of connecting with people around causes have fueled huge growth in cause marketing, community investment and workplace giving programs.  But the status quo of traditional social good initiatives won't cut it anymore : people want and expect more meaningful ways to be actively involved in giving back.  They expect companies are to weave social responsibility, sustainability and community investment into the fabric and culture of what they do.  Inspiration is hugely powerful tool:  the companies that help inspire people by enabling them to give back as part of customer/employee experiences can create truly sustainable relationships with their customers and employees.

Find out how to reinvent corporate giving to Do More Good (for the world and your business). 
 

BENE18841

Big Tickets and Big Rewards for a Cause

Blog

As cause marketing becomes more prevalent, sometimes you need to up the ante to grab the attention of consumers and potential donors. You could say two recent cause initiatives are going "all in" by promoting big ticket items and offering substantial rewards.

Cause Branding Gets Real

Blog

There’s a reason the phrase “walk a mile in their shoes” is such a common idiom – it’s the best way to truly understand another person’s circumstances. What was once no more than a figure of speech is now a real possibility thanks to new technologies that are bringing issues and experiences to life.

Loyalty Programs and Social Responsibility: A Conundrum

Why Loyalty Programs Need More Choice and Authenticity to Do More Good
Summary: 

Loyalty programs are a powerful (and relatively untapped) way to galvanize consumer engagement around giving back.  Most loyalty programs today with “give back” options fall short of the mark for consumer relevance and impact.  They lack empowered choice, personal relevance and authenticity.  In this post, Benevity’s CEO explores how bringing more choice and transparency to the social elements of loyalty programs makes sense both for business and social impacts.  Read the full post on the Benevity blog.

Blog

Loyalty programs are a powerful (and relatively untapped) way to galvanize consumer engagement around giving back.  Most loyalty programs today with “give back” options fall short of the mark for consumer relevance and impact.  They lack empowered choice, personal relevance and authenticity.  In this post, Benevity’s CEO explores how bringing more choice and transparency to the social elements of loyalty programs makes sense both for business and social impacts.  Read the full post on the Benevity blog.

Cause Marketing for Dummies Climbs Amazon Bestseller List

Interest in Cause Marketing, Bonus Materials Drive Sales
Summary: 

Cause Marketing for Dummies, the ultimate guide to doing well and good, is climbing Amazon's bestseller list. Learn what's inside and how to get free bonus materials when you buy.

Blog

Cause Marketing for Dummies, the ultimate guide to doing well and good, is climbing Amazon's bestseller list. Learn what's inside and how to get free bonus materials when you buy.

Platforms to support the entire world of causes may be the next big trend in cause-related marketing

Summary: 

The potential of brands to align with the "cause" of America's independent sector is just beginning to be tapped. A new program from Johnson & Johnson is a great illustration of how brands can go beyond single-cause alignment to build an platform to support the work of 1.4 million nonprofits.

Blog

The potential of brands to align with the "cause" of America's independent sector is just beginning to be tapped. A new program from Johnson & Johnson is a great illustration of how brands can go beyond single-cause alignment to build an platform to support the work of 1.4 million nonprofits.

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