Cause Marketing CSR News

Voting for Toyota's 100 Cars for Good Opens This Morning at 10 am ET/7 am PT

Automaker Giving Away 100 Cars to 100 Nonprofits between Now and Aug. 21 / Winners Selected by the Public Each Day on Facebook at www.100carsforgood.com
Press Release

TORRANCE, Calif., May 14, 2012 / 3BL Media / PRNewswire/ -- At 10:00 am ET/7:00 am PT today (Monday), Toyota will open voting for the second year of 100 Cars for Good, a national philanthropic program that will award 100 cars to 100 nonprofits over the course of 100 consecutive days.  Winners will be selected each day through public voting on Facebook at www.100carsforgood.com.

Anthem Blue Cross Blue Shield Foundation Awards $50,000 Grant to Promote Healthier St. Louisans through Small Changes for Health Campaign

The City of St. Louis Department of Health in partnership with Anthem Blue Cross and Blue Shield Foundation and Apple Vacations will promote healthier lifestyles through its 2012 version of the Small Changes for Health program.
Summary: 

Anthem Blue Cross Blue Shield Foundation Awards $50,000 Grant to Promote Healthier St. Louisans through Small Changes for Health Campaign

Press Release

Anthem Blue Cross Blue Shield Foundation Awards $50,000 Grant to Promote Healthier St. Louisans through Small Changes for Health Campaign

Unlocking the Keys to Social Impact Marketing: Reach People Where They Are and Speak Their Language

Profiles of College Up! (FAFSA Completion Events) and Brand Ambassadors for California's Deaf and Disabled Telecommunications Program
Blog

We have previously discussed the importance of making cause and social marketing efforts relevant to consumers and “reaching people where they are” via our first whitepaper, the Six Pillars of Effective Cause Marketing. As we continue our work with corporations, nonprofit organizations and government entities to drive social change initiatives, it is clear that cause and social marketers must speak the language of those they are hoping to impact.

Meet the 2012 VolunteerMatch Client Summit Speakers: Devon Douglas

Blog

On May 17-18, 2012 VolunteerMatch will gather its corporate clients for a day and a half of learning, sharing and networking. The 2012 VolunteerMatch Client Summit will feature several sessions led by corporate social responsibility (CSR) thought leaders. In this series of posts, we’ll introduce you to each of the speakers and what they’ll discuss at the Summit.

Recyclebank’s Jonathan Hsu to Discuss the Green Consumer and New Media at Fortune Brainstorm GREEN

Press Release

(3BL Media) Laguna Niguel, CA - April 16, 2012 - Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced that Chief Executive Officer Jonathan Hsu will discuss the changing green economy for consumers at the Fortune Brainstorm GREEN conference on Monday, April 16.

Pillar #6 of the 6 Pillars of Effective Cause Marketing - Measure Success Against Defined Metrics

The last in a series of six posts discussing effective cause marketing principals
Summary: 

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Blog

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Cause-Based Marketing and Corporate Partnerships - A Nonprofit Marketing Workshop

Incite's Matt Scelza delivers this workshop at the Center for Nonprofit Management in Los Angeles
Press Release

(3BL Media) April 16, 2012 - Our very own Matt Scelza, Director of Incite, LA, will be delivering a workshop at the Center for Nonprofit Management on Wednesday, April 18 2012, 9:30am – 12:30pm.  To sign up for the workshop: click here for the Center’s website.

Here are the details:

Instructor: Matt Scelza

Course Description:

Pillar #5 of the 6 Pillars of Effective Cause Marketing

The fifth in a series of six posts discussing effective cause marketing principals
Summary: 

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Blog

At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here in a series of six blog posts, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder groups and present six critical pillars for developing effective cause marketing campaigns.

Incite - Social Impact Marketing - April Newsletter

Newsletter

At Incite, we interact with a broad range of people and organizations. Our work is interesting, powerful and in some cases life changing. In all our campaigns, we are engaging people, inspiring them to think or believe differently and inciting action to adopt a positive behavior change.

The Home Depot Enlists Americans to Join the “Doing Nation”: Turn Outdoor Spring Sprucing Projects into Support for Veterans

The Home Depot Foundation to Donate $100 to Nonprofits for Each Spring Project Completed; Total Contribution Could Reach $125,000
Press Release

(3BL Media) Atlanta, GA - April 12, 2012 – The Home Depot®, world’s largest home improvement retailer, announced today the launch of its “Doing Nation,” a special spring initiative on Facebook that allows consumers to turn their outdoor projects into cash for a good cause.  The program runs from April 12, 2012 through May 24, 2012, with the potential of up to $125,000 being donated to four nonprofit organizations serving U.S. military veterans and their families:  Fisher House Foundation, Operation Homefront, U.S.Vets and Volunteers of America.

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