Marketing, Media & Communications CSR News

04/02 Update: The Biggest Names in Entertainment Are Helping the Smallest Names in Business

By: Kevin King and Katie Magnotta
Blog

Verizon PayItForward LIVE connects big names to small businesses, offering streaming entertainment to those at home and financial support to those small businesses in need. Every Tuesday and Thursday, tune-in to Verizon PayitForwardLIVE on Verizon’s Twitter, Yahoo or Twitch pages to view that night’s performance.

A Role for Technology in Helping Find Missing Children

Article

The National Center for Missing & Exploited Children (NCMEC) was founded in 1984, following several cases of child abduction that caught the nation’s attention. At the time, police could access a national database to track and record information on stolen cars, guns and even horses, but a comparable system didn’t exist for missing children. NCMEC was created to become a central hub for distributing information whenever a child is missing.

How ViacomCBS Is Connecting to Fans During the Coronavirus Crisis

‘Sonic The Hedgehog’ goes on-demand early and ‘The Daily Social Distancing Show with Trevor Noah’ moves from digital to linear.
Article

By Nicole Bitette

The coronavirus has caused a radical shift in how—and how much—content is consumed around the globe. With millions of people forgoing typical social activities, there’s been an increased demand for options that can offer on-demand information and entertainment. Behind the camera, news crews are working amid unprecedented conditions to deliver constant updates, and late night shows known for slick in-studio productions are now finding creative ways to give fans daily boosts.

Meeting the Needs of Gen Z During COVID-19

How MTV News is helping young adults navigate this new normal together.
Article

By Nicole Bitette

As COVID-19 spreads across the globe, hospitalizing thousands and compelling governments to issue stay-at-home and social-distancing mandates, MTV News is tailoring content to meet the special concerns of its young audiences.

With #AloneTogether, the Media Industry Unites to Drive Awareness

The campaign, created by ViacomCBS in partnership with the Ad Council, educates audiences on the importance of social distancing and drives unity through entertainment.
Article

By Lauren Streib

Even in isolation, we’re not alone. That’s the message that’s at the core of the #AloneTogether campaign, which calls on audiences around the world to stay at home amid the coronavirus crisis.

Sesame Workshop Launches 'Caring for Each Other' Initiative to Help Parents and Children During Coronavirus Pandemic

Rich array of Sesame Street content, including newly produced Sesame Street Muppet moments designed to entertain, educate, and comfort parents, caregivers, and children
Blog

In response to the unprecedented uncertainty facing young children and families, Sesame Workshop, the nonprofit educational organization behind Sesame Street, is offering a broad variety of free resources to help children and families during the coronavirus pandemic.

Unite Behind Science!

By Matthias Berninger, SVP Public Affairs & Sustainability at Bayer
Blog

As I write this, the world holds its breath. The global COVID 19 pandemic, the coronavirus, affects many infected and worried people around the globe. Countless doctors, nurses and medical workers are tirelessly helping on the ground. Governments are on highest alert to control the situation, talking advice from scientific experts who are learning on the fly. Healthcare companies like Bayer are also in constant contact with authorities worldwide and provide support wherever possible.

Nestlé Steps up Global Response to COVID-19 Pandemic, Joins Forces With the International Federation of the Red Cross and Red Crescent Societies

Press Release

VEVEY, Switzerland, March 26, 2020 /3BL Media/ – At Nestlé, we care deeply for people and for the communities in which we operate, and we have an essential role to play during the COVID-19 crisis. Food and beverages help keep people healthy and enhance their quality of life. We care about our responsibility to provide good nutrition, especially for the most vulnerable in society – children, the elderly and those struggling with illness.

PYXERA Global Announces Multi-Action Response to COVID-19 Pandemic

Press Release

WASHINGTON, March 26, 2020 /3BL Media/— As part of its response to the global pandemic, PYXERA Global is launching a new multi-action campaign that helps corporations respond to the COVID-19 crisis. The COVID-19 Response will feature immediate action to mobilize corporate employees to engage alongside organizations meeting critical needs and develop strategies to best respond to the current crisis.

VolunteerMatch Launches COVID-19 Virtual Opportunity Portal to Mobilize Volunteers and Support the Nonprofit Sector During Coronavirus

Press Release

OAKLAND, Calif., March 26, 2020 /3BL Media/ — VolunteerMatch, the world’s largest volunteer engagement network, has launched a volunteering portal specific to promoting virtual volunteering opportunities with nonprofits around the country to aid communities impacted by the coronavirus. Virtual opportunities are those that can be completed remotely, typically with a computer and internet connection, or by phone.

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