Even before the big game, there was an enormous scrutiny on how brands would choose to show up in the light of this immensely difficult time we are in as a nation. Would companies choose this as a moment in time to lean-in on pandemic PSAs – or perhaps show receipts on racial justice commitments announced in 2020? Would they give thanks to front line employees – or showcase an evolving approach to Purpose?
FISHERS, Ind., February 9, 2021 / 3BL Media / - Land Betterment Corporation (“Land Betterment” or the “Company”), an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, is proud to be the Season 4 sponsor of the Middle Tech Podcast. Land Betterment is committed to support entrepreneurship and collaboration with forward thinkers within its region, and to encourage stakeholder engagement to help bring sustainable solutions to the markets in which it serves.
This week marks the beginning of celebrating Black History Month, and companies across all sectors are in full swing of month-long activations. But celebrating Black excellence and fighting against racism does not start or stop in February. These topics require long-lasting commitments that start from the inside out. Today we highlight how one company’s established works have come to fruition this month to create impactful change in a local community.
By Lindsay LaSala, Corporate and Foundation Communications Manager, ScottsMiracle-Gro
In a year like no other, we saw a surge of gardeners––more than 25 million, to be exact––try their hand at gardening.
Whether growing their own food, caring for a houseplant on the window sill of a studio apartment, or completely transforming a backyard into an outdoor office or yoga studio, gardening offered a much needed escape and purpose for many Americans during a difficult year.
The Consumer Goods Forum, Collaation for Healthier Lives (CHL) Coalition of Action hosted an interactive on 26 January 2021 to explore how insights from behavioural science can shape the design of products, policies and retail environments to make the healthy choice the easy choice for customers.
Years ago, one voice may not have gained too much traction – it may have moved forward for a bit, or floundered before reaching too many ears. Yet, today, because of social media, a voice can carry. Now, collective voices spreading like digital wildfire can sway public opinion. One misstep or wrong word from a person, a celebrity or brand can put that entity in a social media maelstrom – where mutual disapproval puts that entity on the outs. It’s a phenomenon that has come to be known as “cancel culture.”
Just days into the new year and American executives are yet again being asked to flex and increase their justice, equity, diversity and inclusion (JEDI) IQ. The events of the last two weeks have further solidified the need for corporate executives – and the companies they lead – to address the realities of serious and deeply rooted inequity, systemic racism and bias in the United States.
FISHERS, Ind., January 20, 2021 /3BL Media/ - Land Betterment Corporation (“Land Betterment” or the “Company”), an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, today announced its featured video segment on Inside Indiana Business highlighting its project in Greene County, Indiana to convert an old, decommissioned thermal coal mine into Coal Craft Spirits, an organic, farm-to-bottle craft distillery.
Representatives from Corporations, Foundations, and Associated Nonprofits Join Nonprofit Board
STAMFORD, Conn., January 19, 2021 /3BL Media/– Keep America Beautiful® (KAB), the nation’s leading community improvement nonprofit organization, recently elected seven individuals, including affiliate representation, foundation leadership, and senior executives from partner companies, for a three-year term to its 31-member national board of directors.