Sustainable Marketing CSR News

Subaru Drives Heartwarming Hope With New Creative Campaign for Launch of 2020 Subaru Share the Love Event

Automaker Opens the Season of Giving with Moving Advertising Spots to Launch Signature Charity Event
Press Release

CAMDEN, NJ, November 19, 2020 /3BL Media/ – Subaru of America, Inc. today revealed a new creative campaign to celebrate the launch of its 13th annual Subaru Share the Love® Event.

Keep America Beautiful Celebrates 2020 America Recycles Day: Focus on Individual Recycling Action and Behavior

Keep America Beautiful Encourages Individuals to Join the Effort to Reduce, Reuse, and Recycle
Press Release

STAMFORD, Conn., Nov. 12, 2020 /3BL Media/– Individual recycling action and behavior are themes of this year’s America Recycles Day®, a Keep America Beautiful® national program and the only nationally-recognized day dedicated to promoting and celebrating recycling in the United States.

In its 23rd year, America Recycles Day (ARD), Nov. 15, educates people about the importance of recycling to our economy and environmental well-being and helps to motivate occasional recyclers to become everyday recyclers.

Determining the True Cost of Water

Your Facility’s First Step in Managing a Finite Resource
Blog

Over the past few months, we’ve provided guidance and resources on how to identify, properly scope out, and implement facility optimization projects.

Virtual Event Gathers Industry Experts for Collaboration on Ethics and Sustainability in Gold and Diamond Enterprise, and Honors Anisa Kamadoli Costa With Its Award for Leadership in Responsible Practice in Jewelry

IAC continues to celebrate the 10th anniversary year of its International Gold Conference in October with the virtual presentation of its award for Leadership in Responsible Practice in Jewelry, and panels exploring the evolution of responsible practices.
Press Release

October 23, 2020 /3BL Media/ - The more one travels in realms of gold and diamonds, the more one is confronted by urgent challenges. Initiatives in Art and Culture’s (IAC) 2020 international gold and diamond virtual series “All That Glitters,” has taken, as points of departure, such challenges faced at all points on the continuum.

5 Tips for a Green Halloween

Halloween can be a sweet holiday, as well as a frightfully wasteful one. But at Keep America Beautiful, we know it doesn't have to be that way.
Blog

We know Halloween can be a sweet holiday, as well as a frightfully wasteful one with all of the disposable decorations, packaging, and costumes that come with the season. But at Keep America Beautiful®, we know it doesn’t have to be that way!

While the coronavirus (COVID-19) pandemic continues to pose unique challenges to us all, Halloween can still be fun and safe, as well as sustainable and eco-friendly. Here are 5 tips to help you add some green to your Halloween festivities.

Watch Land Betterment Corporation's Update from its Eastern Kentucky Ag Tech and Sustainable Housing Site

Company shows multi-purpose site for its Betterment Harvest and ekō divisions
Press Release

FISHERS, Ind., October 5, 2020 /3BL Media/ - Land Betterment Corporation (“Land Betterment” or the “Company”), an environmental solutions company fostering positive impact through upcycling former coal mining sites to create sustainable community development and job creation, show and discuss its development plans for its multi-purpose, 120-acre site located in Perry County, Kentucky, near the town of Hazard.  

Cummins Unveils Refreshed Sustainability Website

Blog

To meet the growing demand for sustainability information, Cummins has refreshed its sustainability website, adding ESG strategy summaries, videos, sustainability news and more.

Key Takeaways From Climate Week: The Business Case for Climate Justice

Blog

In the context of the news this week, we find ourselves in another pivotal moment. Not only is it Climate Week, but the U.S. faced yet another racial injustice in Breonna Taylor’s court ruling. Today’s newsletter addresses these issues and how they, and so many other issues of today, intersect.

MEDIA ADVISORY: Marketing Leaders To Meet on the Sidelines of the United Nations General Assembly To Discuss Marketing Purpose and the SDGs

Summary: 

Accenture Interactive’s Brian Whipple, RBI’s Fernando Machada, Salesforce’s Stephanie Buscemi and Global Brain’s David Kingsbury unite in the business of a better world

Press Release

Accenture Interactive’s Brian Whipple, RBI’s Fernando Machada, Salesforce’s Stephanie Buscemi and Global Brain’s David Kingsbury unite in the business of a better world

In 2020, Socially Conscious Marketing Has Taken Over — for Good

Article

by Andrew Forman

There’s no question that many businesses are ready to make giving a bigger part of their operations than ever. A recent study from Aflac found that although “56% of business executives claim moderate to significant negative company revenue impact due to the COVID-19 epidemic, 74% are willing to significantly or moderately increase corporate giving going forward.”

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