Sustainable Marketing CSR News

2012 VolunteerMatch Client Summit Insights: Video Interview with Devon Douglas, BBMG

Multimedia with summary

The 3BL Media video team was on location at the 2012 VolunteerMatch Client Summit to capture footage and insights from the annual event. This series of videos captures comments from thought leaders and practitioners about effective community involvement programs.

2012 VolunteerMatch Client Summit Insights: Storytelling in CSR – Common Challenges and New Tactics for Success

Blog

Guest post by Devon Douglas, BBMG
 

On March 17, I spent the day with VolunteerMatch and a group of passionate CSR and Foundation professionals dedicated to engaging their employees, consumers, members and other stakeholders in making a positive impact through volunteering.

Co-Creating Brand Values Through Patagonia's Common Threads Initiative

Blog

By Allison McGuire

For many years, Patagonia has been a leader in creative corporate social responsibility strategies. They have fearlessly waded into the deep unknown with experiments regarding supply chain transparency, recycling initiatives, and sustainability practices. Not surprisingly, their Common Threads Initiative is said to enhance eco fashion, raise awareness of clothing waste, and encourage consumers to…buy less?

Yes, Patagonia is encouraging consumers (a word meaning people who consume) to consume less. Uselessers, perhaps?

"Disrupt & Delight" - Sustainable Brand Innovation with BBMG

Blog

By Kate Olsen

“Consumers don’t necessarily want—or need—more stuff. Rather, they want ‘better’ stuff, and a growing majority wants companies to move from ‘less bad’ to ‘net good’.”

G&A Media Advisories Accountability-Central Joins Best And Issues a Call For Nominations

G&A Media Advisories Accountability-Central Joins Best And Issues a Call For Nominations
Press Release

(3BL Media) May 31, 2012 - Accountability-CentralTM, the online news arm of the Governance & Accountability Institute, Inc. (G&A) today announced its participation as a founding member of BEST! Business Excellence through Sustainable Trust.

Ditching Green Marketing in Favor of Leading by Example through Corporate Sustainability

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Last month, GreenBiz.com released its annual State of Green Business report which observed the widening gap between corporate sustainability trends and a growing sense of indifference on the part of the consumer. To borrow from the report: consumers are more preoccupied with saving their jobs and homes than with “saving the planet.” Indeed, in tough times few have the capacity to care about social issues.

Plan to Attend the Upcoming CBSR Webinar! CSR and Social Media: Uncovering Opportunities and Best Practices

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Plan to attend the upcoming CBSR Webinar!

CSR and Social Media - uncovering opportunities and best practices

Thursday, March 29, 2012, 1:00-2:00 pm (EST)

Join CBSR and industry experts for a lively discussion on using social media to drive your CSR agenda forward. Session speakers will draw from their extensive experience in social media and share ideas and best-practices of companies who are moving beyond the basics. This session will arm participants with ideas that will help you advance your CSR social media efforts.

No more glowing press coverage for green? - By Nathan Schock

Nathan is the director of public relations for POET, the largest producer of biofuels in the world. He is also a digital advocate of sustainability and corporate social responsibility. Nathan writes extensively for Greenway Communique.
Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Part II of the Top 10 Sustainability / CSR and Online / Social Media Marketing Trends for 2011 - By Lynn Anne Miller

The 4GreenPs Blog looks at corporate social responsibility and sustainability communications from a marketer's vantagepoint.
Summary: 

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

Blog

The 3BL Media blog roll is a select list of the most influential, respected, and authoritative voices in corporate social responsibility. Compiled from the 3BL Media staff’s extensive contacts with longtime CSR commentators, these bloggers offer relevant news, opinions, and ideas about all things CSR in one convenient place.

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