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To Thrive in Tomorrow’s Economy, Businesses Must Engage Gen Z Now

By: Jennifer Williamson

For a long time the primary focus of marketers has been on reaching Millennials.  But, to get ahead of current trends, companies need to turn their attention to the next generation on the horizon—Generation Z (Gen Z).  Although Gen Z is relatively young – Demographers place its beginning anywhere from the early ’90s to the mid-2000s according to a 2015 article in the New York Times, they already have nearly 

Half of Employees Won't Work for Companies That Don't Have Strong Corporate Responsibility Commitments, According to New Cone Research

Giving and volunteerism remain a priority, but employees want more
Press Release

BOSTON, June 1, 2016 /3BL Media/ – Two-thirds of American employees feel their work and personal life are becoming increasingly blended and nearly all (93%) want to work for a company that cares about them as an individual, according to the 2016 Cone Communications Employee Engagement Study.

LIVESTRONG Day 2016 Photos


LIVESTRONG Day was such a fun and exciting day Friday. Thank you to the thousands of you around the world who took part by submitting your photos via Instagram and Twitter. Over 2,500 images were hashtagged #LIVESTRONGDay and #BandedTogether and, with a matching gift from our friends at J.P. Morgan Chase, we raised over $50,000 raised to support our cancer support programs and services! To view all of the photographs go to Here are just a few of our favorite pictures that were submitted via Instagram.

21CF Colleagues Post Thousands of Stunning Nature Photos for "Explore Your World" Contest


21st Century Fox celebrated Earth Day this year with the "Explore Your World" photo contest, giving colleagues across the globe the chance to combine their photography skills and their love of the outdoors by sharing their best nature photos on social media with #21CFExplore. More than 3,000 entries poured in from across the business as employees unleashed their inner explorers and posted stunning portraits of the world around them.

Join the #FairHer Twitter Party!

Celebrate Women around the World, Win Prizes & Tweet for Fair Trade on 5/3 at 5PM PT

Our #FairHer Campaign is here! We're excited to celebrate the many incredible women of Fair Trade - from the farmers & workers behind our Fair Trade products, to the women who work at the places that sell Fair Trade products, to the women who advocate for Fair Trade! Together we are FairHer - now let's celebrate!

21CF Businesses Celebrate Earth Day with Photo Contests, Nat Geo Features, Days of Service, and More


Since the launch of its corporate sustainability program in 2007, 21st Century Fox has consistently made Earth Day a focal point of its yearly calendar, regularly extending its celebration into a full month of activities engaging colleagues around the world. From the FOX network's annual "Green It. Mean It." PSA campaign, now in its ninth year, to a long tradition of spring volunteer events, 21CF's global colleagues embrace Earth Day as a time to take action in their own lives to better the environment, as well as inspire others to care about the planet.

Join the 2016 #CleanEnergyU Earth Day Dialogue

Press Release

April 22, 2016 /3BL Media/ - Join the 2016 #CleanEnergyU virtual Twitter dialogue this Earth Day, April 22 from 12-4 ET, where students and national clean energy and White House leaders will engage directly in conversation with each one another.  They will share creative ideas on delivering the Paris promise of a future “well below 2 degrees.”

FOX Sports Supports and National Geographic honored as leaders in social responsibility on television


At the Second Annual Social Good Awards Breakfast in New York City, Cynopsis Media recognized FOX Sports Supports as this year's "Social Good Shining Star," while awarding several honorable mentions to programming at National Geographic. The April 7th event honored the television industry's outstanding social responsibility initiatives, for which 21st Century Fox brands received seven nominations.

Keep America Beautiful Launches 2016 Great American Cleanup; Encourages Family and Friends to ‘#cleanYOURblock’

Nation’s Largest Annual Community Improvement Program Expected to Engage More Than 5 Million Volunteers and Participants to Take Action to Clean, Restore and Renew America’s Cities and Towns
Press Release

STAMFORD, Conn., March 16, 2016 /3BL Media/ – Keep America Beautiful, the nation’s leading nonprofit that envisions a country where every community is a green, clean and beautiful place to live, today announced the launch of the 2016 Great American Cleanup. Entering its 18th year, the Great American Cleanup is the country’s largest community improvement program.


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