Think Before You Throw: Help Put a Stop to Wishcycling

Jun 24, 2019 9:00 AM ET
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Are you guilty of wishcycling? Also known as aspirational recycling, wishcycling happens when you put something into the recycling bin without checking whether it’s actually recyclable.

We get it! You don’t want to add more waste to the planet, so you toss your item in the recycling bin, hoping it’ll get recycled. Worst-case scenario: If you made a mistake, the recycling facility will be able to fix it. Right?

The answer is no. Although people have the best of intentions, wishcycling is one of the biggest issues waste management faces today. This video from the American Forest and Paper Association explains wishcycling.

Click here to watch an educational video and learn more about Wishcycling