ViacomCBS Launches Vote for Your Life Campaign in Partnership With The Ad Council

Sep 21, 2020 2:45 PM ET

ViacomCBS and The Ad Council have partnered to drive all eligible voters to cast their ballots this Fall. This election isn’t just about choosing a president. It's about choosing local leaders who have a more direct impact on your community, your family, and your life. That’s why we’ve made it as easy as possible for you to get ready to vote.

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The 2020 election was on track to have historic voter turnout as part of record voter enthusiasm. The COVID-19 pandemic, however, has set back efforts to increase voter registrations and participation. In fact, registration is down 70% in some states due to the pandemic and Americans are rightly confused about how they can cast their ballot this year.

These new PSAs remind Americans (with an emphasis on communities of color) that their vote can impact issues such as racial justice, healthcare, the environment, and more.

The work drives to, where Americans can access tools and resources that allow them to check their registration status and make a plan to vote.