VIDEO: What Motivates Millennials to Participate in Online Giving?

Nov 20, 2015 10:15 AM ET
Multimedia with summary

According to the 2014 Cone Communications Digital Activism Study, American’s top drivers to online participation in social or environmental efforts include:

  • They believe participation will make an impact (79%)
  • There is an urgent need for immediate support (79%)
  • It is easy to participate (77%)
  • The issue is personally relevant (74%)
  • The content triggers an emotional response (68%)
  • The appeal allows participants to show their social networks what is important to them (57%)

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