Activism and Industry: A Gateway to Better Business

Activists can build the social support necessary for products to flourish—that’s the thesis of an article from the University of Michigan’s Erb Institute/Business for Sustainability. “When groups choose to back a new product or service, it is generally because they view it as alleviating a social and/or environmental problem, writes Joceylyn Leitzinger. “For many established companies and aspiring entrepreneurs, activist-supported industries and markets offer attractive investment opportunities. They often come with a passionate, engaged and vocal community of support, which can be both time-consuming and costly to develop organically.” Leitzinger outlines several tips for activist-backed companies, such as partnering with local actors to build credibility.

John Howell, Editorial Director