New Proctor & Gamble Ad Takes on Race Issue

“Companies are entering into public conversations about topics they shied away from in past,” says Lee Ann Kahlor, associate director of the Stan Richards School of Advertising & Public Relations at the University of Texas, Austin. That’s an understatement when it comes to the new ad from Proctor & Gamble, “The Talk,” that features black mothers talking to their children about racism, reports The Washington Post. The ad calls out the N-word and what to do when pulled over by the police. The new ad follows on the company’s 10-year old “My Black is Beautiful” campaign, and ads about gender bias, “Always #LikeA Girl” and “Ariel #SharetheLoad.” Why the cause-driven campaigns? It’s simple, says P&G: the ads are “meant to reflect the real-world experiences” of their customers.

John Howell, Editorial Director

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