Taking the Long View: Investing for the Future—Now

Long-term investment strategy used to be the approach of a one financial superstar, Warren Buffet, and a few staid firms. No more. A new book, Go Long: Why Long-Term Thinking is Your Best Short-Term Strategy, describes an increasing focus on taking the long-view among companies and investors alike. “CEOs who adopt long-term strategies help their companies become more profitable, have happier employees and shareholders, and become better corporate citizens,” it claims. The thesis of Go Long rests on a basic fact: CEOs who go long in their outlook have natural allies among institutional shareholders who not only tend to have dominant voting power but are also long-term investors. The book’s argument is supported by evidence from companies such as Ford, Unilever, and CVS Health.

John Howell, Editorial Director