Porter Novelli Purpose Summit: Day 2 Preview

May 6, 2020 5:00 PM ET

This Friday will mark day two of the Porter Novelli Purpose Summit: Committing to Action Amid COVID‐19. Conversations will highlight strategies employed by brands like Prudential and ADCOLOR and We Mean Business, among others; employee-first leadership tips; and examples of how global markets are responding to the pandemic with Purpose-driven solutions to support business, society and those most in need.

You can register here for the full event, or scroll through titles below to register for individual sessions that are most relevant to your needs and interests.

Day 2 Preview
Friday, May 8

Employee-first Leadership
Practical tips for engaging your workforce

10-10:45 a.m. ET | Good leadership is important at all times. To kick off Day 2, we will discuss the essential characteristics for leading in times of uncertainty – listening, communicating, taking action, being resilient and role modelling – and why they are especially important in this moment. Accompanied by leaders at U.S. Bank and Prudential, we will share insights for elevating employees’ overall experiences.

Rama Siva, SVP, Workforce Transformation & Human Capital Strategy, U.S. Bank
Marta Pateiro, Director, Financial Management Talent Development, Prudential
Margaret-Ann Cole, EVP, Global Talent Lead, Porter Novelli


COVID-19: Your Bias is Showing
Why diversity, equity & inclusion are as critical as ever

11-11:45 a.m. ET | Every pandemic has its scapegoat. Jewish communities were targeted during the bubonic plague in the 1300s, Irish immigrants were blamed for typhoid in the 1800s, Haitian Americans were thought to be responsible for HIV in the 1980s, Mexican Americans for swine flu in 2009 and West Africans for Ebola in 2014. Join us for a robust discussion on how bias is revealing itself amid the COVID-19 pandemic and how diversity, equity and inclusion are more critical than ever, today.

Doug Melville, Chief Diversity Officer, TBWA
Tiffany R. Warren, SVP, Chief Diversity Officer, Omnicom Group; Founder & President, ADCOLOR
Jeff Yang, Journalist, Marketing Executive, and Host of “They Call Us Bruce,” a podcast about Asian America
Soon Mee Kim, EVP, Global Diversity, Equity & Inclusion Lead


Accelerating Purpose in LATAM
Regional impact on global markets

12-12:45 p.m. ET | As the coronavirus pandemic rages in many parts of Latin America, businesses are experiencing an awakening to purpose-centric approaches, as they respond to the current situation. Leading communications veterans from Latin America’s highest-demand countries will discuss how brands and NGOs are preparing for life post-pandemic in a way that benefits society and their own organizational health.

Roberta Machado, CEO, In Press Porter Novelli
Sandra Kleinburg, Managing Director, Porter Novelli Mexico
Karen Ovseyevitz, President, Latin America and Managing Director, San Francisco


Our Changing Relationship to Food
The far-reaching impact of COVID-19

1-1:45 p.m. ET | COVID-19 and resulting shelter-in-place orders issued around the world have had a far-reaching impact on our relationship to food – one that has put an unprecedented strain on our global food supply. This session will explore insights into consumer behavior, including shopping, at-home eating and why we’re seeing the headlines that we are. We will share Purpose and communications counsel regarding what brands and the industry can do to have a positive impact during this challenging time.

Ali Webster, PhD, RD, Director, Research and Nutrition Communications, International Food Information Council (IFIC)
John Goldberg, PhD, Partner, The Normandy Group
Jimmy Szczepanek, EVP, Food Practice Lead
Ayanna Robinson, EVP, Reputation, Porter Novelli


Our Climate Crisis Isn’t Postponed
It is still here and now

2-2:45 p.m. ET | COVID-19 is postponing some of the world’s top climate conventions, including COP26 – one of the most important and pivotal events in the fight against the climate crisis. It is understandable that many brands, organizations and leading advocates have gone quiet on their public campaigns due to sensitivities regarding how they should communicate today. But, we need to remember that there’s still a climate emergency – and despite lower pollution rates being reported – it is still here and now. Join us, alongside leaders in climate philanthropy and activism, for a conversation on how we, as a community, must ensure we remain on track.

Justin Winters, Co-founder & Executive Director, One Earth
Heather McGeory, COO, We Mean Business
Ravi Sunnak, Executive Vice President, Sustainable Development Goals


Committing to Progress Post-crisis
Reflection & closing remarks

3-3:45 p.m. ET | Join Porter Novelli CMO Kate Cusick as we reflect on two days of content dedicated to the acceleration of business transformation today, especially in light of current events. We will share noteworthy takeaways from our sessions and interpret them for the challenges ahead.

Kate Cusick, CMO, Porter Novelli
Whitney Dailey, VP, Marketing, Research & Insights, Porter Novelli

*Registration is complimentary and open to all.