CSR and Sustainability, the Deluxe Edition
Luxury brands aren’t often mentioned in the same sentence as CSR and sustainability, but Tiffany’s latest news turns that truism on its head. The high-end purveyor of classy jewelry and accessories traces 98 percent of its precious metals and all of its rough diamonds to known mines. All of its suppliers for bags and boxes are Forest Stewardship Council-certified, and a new bag made with 50 percent post-consumer recycled content has been introduced. There’s more, spelled out in its 2012 CSR report, but you get the idea. When top value consumers look for their premium purchases to be provided by a company that integrates CSR and sustainability into its operations at every level, that’s a real change in business as usual.
John Howell, Editorial Director