Cone Releases its 2010 Corporate Responsibility Report
(3BLMedia/theCSRfeed) BOSTON, MA - February 2, 2010 - Cone announces the release of its 2010 Corporate Responsibility Report. The report provides information on Cone’s corporate responsibility (CR) initiatives and describes measures taken to address the agency’s social, environmental and economic impacts. This is the second full report Cone has issued; the inaugural report was released in 2008. In 2009, Cone issued an interim report charting progress against goals.
“At Cone, we believe in the impact of Better Business. Greater Good. Our focus is on helping our clients improve their financial successes, while contributing to the greater good of our communities and society,” says Jens Bang, CEO of Cone. “Our 2010 Corporate Responsibility Report reflects our own commitment to be transparent about the highs and lows of our journey and to continuously improve. Overall, we met every goal we set for ourselves in 2008, actually achieving even more than we set out to do, but we also identified areas where we can grow.”
Among other efforts, Cone developed a company-wide social engagement strategy; established an employee volunteer partnership with a local, bilingual school; reduced year-over-year carbon emissions by 20 percent; and increased the total number of employees working on an alternative work schedule to 25 percent. Goals moving forward include, increasing minority representation in the agency; providing clients with more opportunities to purchase environmentally responsible printing and promotional materials; and achieving and maintaining 80 percent or higher staff participation in Cone’s employee volunteer program.
Cone evaluates performance against key social and environmental indicators on an annual basis and produces full CR reports bi-annually. In interim years, Cone issues abbreviated updates. For a full list of Cone’s Corporate Responsibility Reports and updates, please visit www.coneinc.com/cone-cr-report.
Cone LLC (www.coneinc.com) is a strategy and communications agency engaged in building brand trust. Cone creates stakeholder loyalty and long-term relationships through the development and execution of Cause Branding, Brand Marketing, Corporate Responsibility, Nonprofit Marketing and Crisis Prevention and Management initiatives. Cone is a part of the Omnicom Group (NYSE: OMC) (www.omnicomgroup.com).