CSRminute: Ben & Jerry's/Target/VolunteerMatch Challenge Colbert to Ice Cream Test; Cone Study Says 83% Want More "Cause" in Their Products
theCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.
Hello, I’m Emily Polk, and these are your CSR Minute headlines for Monday, September 20th:
VolunteerMatch has challenged Stephen Colbert to an ice cream tasting contest. Ben & Jerry’s and Target have created “Berry Voluntary,” a new flavor sold exclusively at Target stores, to support the work of VolunteerMatch, which promotes civic engagement. Berry Voluntary was developed for Target’s “Scoop It Forward” campaign, the company’s effort to encourage participation in education-related volunteering. Ben & Jerry’s have also created “Americone Dream,” a flavor inspired by “The Colbert Report.” Ice cream taste testers can vote for the flavor they prefer at colbert.vmchallenge.com.
The 2010 Cone Cause Evolution Study finds that 83 percent of U.S. consumers want more of the products, services, and retailers they use to benefit causes. 80 percent of those questioned said they are likely to switch brands, similar in price and quality, to one that supports a cause. The report also finds that 41 percent of consumers have purchased a product in the past year because it was associated with a social or environmental cause, a 100 percent increase since Cone, a cause marketing consulting firm, first began benchmarking cause marketing trends in 1993.
For more information on these and other stories, go to thecsrminute.com.