CSRminute: Proctor & Gamble's Pantene Supports Children's Safe Drinking Water Program with "Healthy Hair for Healthy Water" Campaign; Xavier Institute of Management Hosts CSR Summit

Sep 29, 2010 12:00 PM ET

theCSRminute is your daily video digest of the most relevant Corporate Social Responsible news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Press Release

Hello, I’m Emily Polk, and these are your CSR Minute headlines for Wednesday, September 29th:

Proctor & Gamble’s Pantene brand is launching its first global, cause-marketing effort with its Children’s Safe Drinking Water Program. The company will provide PUR packets that transform contaminated water into clean, drinkable water. Pantene will also support CSDW with a “Healthy Hair for Healthy Water” campaign with spokesperson-model Gisele Bundchen of Brazil and singer-songwrier Anggun of Indonesia. And Pantene’s goal to “save one life every hour” in the developing world includes action through P&G’s eStore, where for each bottle purchased, the company will donate 10 cents to CSDW.

Xavier Institute of Management hosted a CSR summit last week at that B-school’s campus in east India on the theme of “The Environment and Waste Management.” A special topic was a vegetable waste-based biogas plant that is three times more efficient than the standard biogas plant. The Institute incorporates CSR culture into every aspect of its business school curriculum, requiring a compulsory CSR group project in its students’ first year.

For more information on these and other stories, go to thecsrminute.com.