(3BL Media / theCSRfeed) July 27, 2011 - "It's a rethinking of what is business, what is capitalism, what is the set of issues that business should think about when it maximizes profits...Shared Value is about maximizing profits and improving the business." -Michael Porter, Shared Value Summit, June 2011
In June, FSG
convened over 50 leaders from global corporations, government, and NGOs to discuss how to initiate and execute Shared Value strategies. Sponsored by Nestlé, the Leadership Summit on Creating Shared Value
featured Michael Porter of Harvard Business School, Jane Nelson of Harvard's Kennedy School of Government, and Mark Kramer of FSG.
The Summit fostered an open dialogue with FSG co-founders Porter and Kramer, as well as peer-to-peer working sessions with executives that resulted in a new learning agenda for Creating Shared Value (CSV). This CSV Learning Agenda will both inform FSG's future research and analysis, and will also help guide companies on their Shared Value journeys.
The research generated by the new CSV Learning Agenda will guide corporations through three stages of Shared Value creation:
Starting the Shared Value journey, including issue selection, executive buy-in, and goal development.
Making the business case for Creating Shared Value, including crafting different cases for different types of Shared Value, and messaging on Shared Value to external stakeholders.
Integrating Shared Value into the business, including issues of governance, measurement, and partnering.
Join FSG and leading corporations like General Electric, Intel, HP, Eli Lilly & Co., Novartis, Whole Foods, ExxonMobil, Barclays, and others on the exciting journey toward Shared Value. Please visit the Summit Event Page
for more information, including a list of corporations that attended the event, the full Shared Value Learning Agenda, related event video, and other details.