Hormel Foods to Partner with The Better Meat Co. for Food Forward Alternative Protein
AUSTIN, Minn., October 6, 2021 /3BL Media/ - Hormel Foods Corporation (NYSE: HRL), a global branded food company, today announced its venturing company, 199 Ventures, has entered into an exclusive partnership with The Better Meat Co. to bring new mycoprotein and plant-based protein products to the marketplace. 199 Ventures was formed in 2019 by Hormel Foods to be the company’s food forward incubator, which includes investing in companies that align with Hormel Foods growth strategies.
The two companies will work together to develop the next generation of great-tasting, wholesome, and sustainable alternative protein products with The Better Meat Co.’s innovative Rhiza mycoprotein ingredient. Produced via a potato-based fermentation pioneered by The Better Meat Co., Rhiza is an all-natural whole food mycoprotein with a remarkable meat-like texture. Boasting more protein than eggs and more iron than beef, Rhiza offers a new generation of sustainable animal-free protein for the burgeoning alternative meat market.
“As a global branded food company, we understand our food culture is changing at a rapid pace and people are curious and willing to try great tasting, plant-based proteins,” said Fred Halvin, vice president of corporate development at Hormel Foods. “We are excited to work with The Better Meat Co. team to continue to offer delicious and convenient mycoprotein and plant-based protein products.”
This partnership is the latest effort into plant-based products by Hormel Foods. The company is no stranger to plant-based protein with retail products like Planters® peanuts, SKIPPY® peanut butter and Justin’s® nut butters, as well as several plant-based pizza toppings in the foodservice industry through its subsidiary Burke Corporation and under the Happy Little Plants® brand.
The Better Meat Co. is a Sacramento-based sustainable food tech start-up founded in 2018. As a business-to-business ingredients provider, it pioneers new ways of producing animal-free protein via fermentation, generating ingredients like Rhiza that empower food companies to improve sustainability while making the meatiest alt-protein possible.
“We’re proud to partner with Hormel Foods to unleash the power of fermentation to build an even more sustainable food supply,” said Doni Curkendall, executive vice president of operations at The Better Meat Co. “Hormel Foods has a deep bench of expertise in both animal and plant proteins, and we look forward to working together to bring our delicious mycoprotein to the world.”