Liba Wenig Rubenstein Named Senior Vice President, Social Impact for 21st Century Fox

Shira Oberlander and Vijay Sudan Promoted to Vice President, Social Impact
Jan 10, 2017 9:00 AM ET
Press Release

New York, NY, January 10, 2016 /3BL Media/ – 21st Century Fox today named Liba Wenig Rubenstein to the role of Senior Vice President, Social Impact.  In this newly created position, she oversees the company’s expanding social impact programs, comprising a variety of initiatives that amplify to key constituents the company’s pro-social commitments and programming.

Ms. Rubenstein manages teams in New York as well as in Los Angeles, where she is based, and reports to Julie Henderson, EVP and Chief Communications Officer. 

“Liba is a creative and passionate leader and we are thrilled she’s joining 21CF,” said Ms. Henderson.  “The drive to make a positive difference in the world, and in the communities we serve, is fundamental to what we create and to who we are as an organization.  I am confident Liba will build on all the great things we do.” 

Ms. Rubenstein joins 21CF from Tumblr, where she served as the Head of Social Impact and Public Policy since 2012. Prior to that, she was the Executive Director of the Global Energy Initiative, the environmental sustainability program at News Corporation, 21CF’s pre-split predecessor.

The company also announced that Vijay Sudan and Shira Oberlander, who launched 21CF’s social impact program in 2013, have been promoted to Vice President, Social Impact, reporting to Ms. Rubenstein.

“Vijay and Shira have done an outstanding job driving our social impact program and they, together with Liba, will be a formidable team as we continue to build new pathways for doing good.” 

Also reporting to Ms. Rubenstein is Tony Safford, who, as previously announced, has been named Vice President of FOX Gives, a new role in which he oversees the company’s employee engagement program for Los Angeles.

21st Century Fox is a diverse, multi-platform media company that looks beyond profit to address social and environmental issues on a global scale. The Social Impact team works in partnership with all business units across the Company, developing new pro-social programs, projects, partnerships and campaigns, and supporting everything from global marketing campaigns to environmentally responsible production to employee volunteering.

21st Century Fox Social Impact primarily supports three main cause areas – Creativity & the Arts, Sports & Well-being, and Knowledge & Exploration – and has long-standing, foundational commitments to Sustainability and Diversity. To learn more about 21CF Social Impact and to read about its latest endeavors to unlock the potential of the audiences the company serves, go to

About 21st Century Fox
21st Century Fox is the world's premier portfolio of cable, broadcast, film, pay TV and satellite assets spanning six continents across the globe. Reaching more than 1.8 billion subscribers in approximately 50 local languages every day, 21st Century Fox is home to a global portfolio of cable and broadcasting networks and properties, including FOX, FX, FXX, FXM, FS1, Fox News Channel, Fox Business Network, FOX Sports, Fox Sports Network, National Geographic Channels, STAR India, 28 local television stations in the U.S. and more than 300 international channels; film studio Twentieth Century Fox Film; and television production studios Twentieth Century Fox Television and a 50% ownership interest in Endemol Shine Group. The Company also holds a 39.1% ownership interest in Sky, Europe’s leading entertainment company, which serves 22 million customers across five countries.  For more information about 21st Century Fox, please visit

Nathaniel Brown
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