NWRA Appoints Communications Leadership Team
WASHINGTON, April 14, 2015 /3BL Media/ — The National Waste & Recycling Association (NWRA) has announced the hiring of two senior communications leaders for the organization’s media, public relations and marketing efforts. The new team will focus on the organization’s messaging priorities and work closely with members to amplify the voice of the industry and bring new innovation to its digital media and event publicity capabilities. Christopher Doherty has been appointed vice president of communications and Jessica Mayorga has been appointed senior director of communications and marketing.
“As the leading voice of the waste and recycling industry, NWRA is focused on driving new awareness to our mission, programs and services,” said Sharon H. Kneiss, NWRA president and chief executive officer. “Chris and Jessica bring an impressive mix of experience, energy and expertise that will take our communications and marketing efforts to the next level.”
Doherty brings to NWRA more than twenty five years of corporate communications leadership experience, having most recently led communications and investor relations at Pendrell Corporation. Previously, he has held communications leadership positions with Sprint Nextel and AT&T Wireless Services. He holds a bachelor degree from Washington College and a certificate in Executive Leadership from Georgetown University.
“NWRA has a bold agenda at the federal, state and local level that in some form or another impacts every resident and business in our country,” commented Doherty. “We are looking forward to bringing fresh focus and awareness to these issues for the Association and on behalf of our members nationwide.”
Mayorga has more than fifteen years of marketing, communications and brand-management experience, most recently serving as senior director of marketing and outreach for the National Council of La Raza in Washington, DC. Before joining NCLR, Mayorga was director of communications/spokesperson for the City of New Haven, Connecticut. She holds a bachelor degree from the University of Maryland and graduate degrees from Harvard University and Walden University.
"We have a dynamic team that is well-positioned to amplify the voice of our industry creating greater awareness around our priorities ranging from safety to education to image and beyond,” said Mayorga. “This is an exciting time for the Association and I am thrilled to be a part of telling our story."
Doherty and Mayorga will join Craig Branson, Communications Manager, who has been with the Association for two years, to form the new three-person team that will overhaul the Association’s communications with a strong and tactical strategy for increasing member engagement and amplifying NWRA’s voice as the national central outlet of all things waste and recycling. Together they will also support NWRA chapters throughout the nation by using communications to expand regional messaging and enhance advocacy efforts.
The National Waste & Recycling Association represents the private sector waste and recycling services industry. Association members conduct business in all 50 states, and include companies that collect and manage garbage, recycling and medical waste, equipment manufacturers and distributors and a variety of other service providers. For more information about NWRA, visit www.wasterecycling.org.