Starbucks Launches New Eco Cup Sleeve, McDonald's Recycles at the Olympics, CR Magazine Lists Best Corporations for Transparency - CSR Minute for July 30, 2012

Jul 30, 2012 3:20 PM ET

The CSR Minute is your daily video digest of the most relevant Corporate Social Responsibility news of the day. Our team of 3BL Media correspondents tracks the global world of corporate social responsibility to bring you coverage of the most important announcements, initiatives, issues, trends, ideas, and breaking news.

Press Release

Starbucks has come out with EarthSleeve, a new hot cup sleeve that adopts new technology to reduce overall material use while increasing the percentage of recycled content. Developed with LBP Manufacturing and using Henkel adhesives, the new product decreases raw fiber material by 34 percent while increasing post-consumer content by 25 percent. The changes add up to a savings of nearly 100,000 trees worth of wood use for paper pulp.

McDonald’s, the food franchise holder for the London Olympics, has committed to the Games’ sustainability policies, including reductions in packaging and waste that have been tested in its English outlets over the last year. In addition, the company is making their food supply chain more transparent through their Open Farms program.

CR Magazine has released its Third Annual Best Corporate Citizens in Government Contracting List. According to the research, three-year average returns to shareholders by the best performers outpaced the rest by 50 percent, demonstrating the bottom line benefits of transparency. IBM, Accenture, and HP kept their top positions on this year’s list, based on their openness in reporting.

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Video source: Starbucks Launches New Eco Cup Sleeve; McDonald's Recycles at the Olympics; CR Magazine Lists Best Corporations for Transparency